Summary
Turn-key mobile flooring business. Fitted van showroom, digital systems, supplier accounts, installer network. Same model as franchises, no ongoing fees/restrictions. Health forces sale. Ready Day 1.
Location Details
Mobile business - operate from anywhere in SE QLD or beyond. No fixed premises = no rent, ultimate flexibility. Currently Brisbane-based but van travels to customers. Work where you want to live.
Potential
Unique circumstance: health forces immediate exit, so you're paying asset value only - van, equipment, samples. No goodwill charge despite operational systems worth far more. The digital infrastructure (custom website, AI chatbot, workflow automation, CRM integration) cost months and $20k+ to build - included at no additional cost. Established supplier accounts, installer network, proven processes all transferable, not priced in. You're acquiring hardware at market value but inheriting turn-key business system built by 20-year flooring veteran
Skills
Ambition and consistency matter more than technical expertise. Digital systems automate the complex parts (measuring, quoting, scheduling, invoicing, follow-up). You need: (1) Customer-facing confidence, consultative selling in homes, (2) Basic tech comfort - using iPad, website dashboard (training provided), (3) Reliability - following up on leads, managing installers, (4) Flooring product knowledge helpful but not essential (can be learned). Self-motivated personality critical - you set your schedule, drive your income. Physical fitness min.
Hours
Flexible
Lease
No lease
Employees
No employees at this stage, sub-contruct only
Reason for Sale
After building and selling a traditional 400m² showroom, I wanted to prove the future model worked - mobile + digital, eliminating overhead while improving customer experience. Combined my flooring career with Computer Science background to build Floor Flow as that proof of concept. At 64, three months into operation, health reality intervened. Complications mean I can't manage even light physical demands. Rather than let this fade, I want someone with energy and ambition to take it forward
About the Business
Mobile flooring showroom bringing complete product range directly to customers' homes. We provide consultation, LiDAR precision measuring, automated quoting, product supply, and installation coordination (subcontracted to vetted installers). Customer never leaves home - we handle everything from initial quote to final installation.
PRODUCTS & SERVICES:
- Hybrid flooring (climate-optimized for Queensland conditions)
- Luxury vinyl plank (waterproof, durable)
- Engineered timber (premium aesthetic)
- Solid Australian hardwood (traditional quality)
- Complete installation service coordination
- Digital measurement and instant quoting
- Project management from quote to completion
TARGET CUSTOMERS:
Brisbane, Gold Coast, and Sunshine Coast homeowners (aged 30-55) undertaking renovations. Primarily residential, though commercial opportunities exist. Customers value convenience of home consultation and professional guidance without showroom pressure.
WHY UNIQUE:
Built by 20-year flooring veteran with Computer Science/AI qualifications. This isn't just "van with samples" - it's enterprise-grade digital infrastructure:
- Custom website with RAG-powered AI chatbot (answers product questions 24/7)
- Automated booking calendar (customers self-schedule)
- LiDAR measuring system (iPad Pro - precision + speed)
- Complete workflow automation via n8n (measure → quote → CRM → accounting)
- Xero + Zoho fully integrated (invoicing, payments, customer management)
- Marketing automation (lead capture, nurturing sequences, conversion tracking)
COMPETITIVE ADVANTAGE:
Same proven model as Beare Flooring and Harrison Flooring franchise (rapidly expanding nationally) but without:
- $110k+ franchise fee (vs our $57k)
- 8-10% ongoing royalties (we keep 100%)
- Territorial restrictions (operate anywhere)
- Franchise compliance requirements
We offer franchise-level systems with complete independence. Lower overhead than traditional showrooms ($ 0/month vs $6-8k), higher convenience than competitors, sophisticated automation that bigger operations use.
ESTABLISHED INFRASTRUCTURE:
- National supplier accounts (Preference Floors, Premium Floors
- Vetted installer network across SE Queensland
- 3 months operational history proving concept
- Professional website with SEO and lead generation
- Social media presence and marketing frameworks
Paying only for tangible hardware, inheriting the business. $57k = market value of tangible assets (fitted van, iPad/tools, samples). Zero goodwill charge - health forces immediate exit so no premium for operational system
History
Founded by 20-year flooring industry veteran after successfully building and selling traditional 400m² showroom/warehouse operation. Recognized mobile + digital model as industry's future after watching Beare Flooring's franchise expansion validate the concept nationally. Combined flooring expertise with Computer Science/AI qualifications to build independent version - same proven model without franchise restrictions. Launched Floor Flow as proof-of-concept: could sophisticated automation and mobile showroom compete with established franchises
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