Summary
A unique opportunity to buy a successful business with first class branding in the world of fine foods and honey production: Miellerie Honey. Significant opportunity for growth, strong potential.
Location Details
There are two parts to this business:
1. Beekeeping/honey collection is based throughout the World Heritage areas and regional areas of Southern Tasmania.
2. Honey shed is in the beautiful township of Woodbridge, south of Hobart.
Potential
Significant opportunities for growth, development, expansion and continuity. The business, Miellerie Honey, has grown progressively over the last 19 years, step by step, and now known locally and nationally as one of Australia's top quality honey producers. There has been no major promotion or marketing employed to date, as its operated under a constant market of "demand", representing the quality of the product, the strong customer base, and the significant opportunity for growth. No online marketing or farm-gate has been established, yet.
Skills
Beekeeping
Marketing
Small Business Management
Hours
Beekeeping - hours vary depending on the season.
Office administration is a regular throughout the year.
Lease
The lease on the honey shed is quarterly.
Employees
The Miellerie team has 5 employees who have been with us for many years.
Reason for Sale
Retirement from honey production.
About the Business
Miellerie Honey is a highly sought after unheated, organic honey from Tasmania's endemic flora, producing 6 different honey varieties throughout Tasmania, Victoria and New South Wales.
We are selling the Miellerie Honey business as a running, operating business. It is a stand-alone business which is not part of any franchise or other group affiliation.
Significant opportunities for growth, development, expansion and continuity. The business has grown organically due to its superior quality honey – there has been no major promotion or marketing employed to date, which represents the significant opportunity for growth. No online marketing or farm-gate has been established, yet.
The sale includes: the bee hives, the trade mark/business name, the honey stock, customer contacts, extracting equipment, motor vehicles and, significantly, the 7 bee-site licences in South West Tasmania which allow access to collect prized honey varieties such as Leatherwood and Manuka/ Tea-Tree.
History
The business name, Miellerie Honey, established since 2005, sets precedence in quality honey production. It has become as valuable as the honey itself. The name is now synonymous with the best honey you can buy in Australia, because Miellerie Honey is exceptional in its unique and exquisite flavours and texture, an experience of pure sublime satisfaction for the lover of honey. No wonder Miellerie gained multiple gold awards. We stopped entering this arena a long time ago. The honey speaks for itself.
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