Summary
Own a share in an independent toy store with a fresh approach to retail. Up to 5 micro-ownership options are being offered at $5,000, with benefits tailored to your level of ownership.
Location Details
This toy retail business operates from both a physical location in a leafy, bayside suburb in Melbourne and via an online e-commerce store. The storefront opens to the public 7 days per week.
Potential
This business has strong growth potential, with a slew of opportunities ready to be activated. Funds from micro-owners will boost digital marketing and increase core stock levels to meet in-store and online demand – supporting this first transitional phase of growth.
Skills
No retail, e-commerce or toy industry experience is required. Micro-owners can choose their level of involvement – from sitting on an Advisory Board to occasional hands-on work in-store or online or simply being a silent owner. Those with industry knowledge can make a direct impact on growth.
Hours
Micro-ownership does not require working hours.
Lease
5 x 5 lease. The first 5-year lease ends in early 2026, rolling over with the option to take up a second 5-year lease.
Employees
Owner-operated with a small, adaptable team supporting retail and e-commerce. Seasonal staffing is scaled as needed. Growth plans include creating a full-time position.
Reason for Sale
The full business is not being sold – up to 5 micro-ownerships are being offered to fund the next growth stage ahead of the festive season. Funds will expand marketing and strengthen stock, positioning the business for a planned sale in 2–4 years.
About the Business
This independent toy store has been operating for more than four years and was acquired by the current owner in late 2024. It offers a unique mix of quality toys, creative tools, pop culture favourites and practical products for children aged 0–12, connecting existing interests with products that encourage physical, social and creative growth.
The business serves local families, visitors and online customers Australia-wide. The shop is designed for easy browsing, with space for children to explore while adults shop.
A limited number of micro-ownerships are now available. This is a genuine entry-level equity opportunity – ideal for those wanting to try their hand at owning a share in a business, gaining some entry-level experience by participating in a simple Advisory Board, or simply being first in line to bid when the business is offered for sale.
This is also an exciting opportunity to take part in a business that is doing things differently - focusing on skill development, layering multiple revenue streams on top of traditional retail and e-commerce and contributing energy to the local community.
How this micro-ownership will work:
• Micro-ownership packages are $5,000.
• Multiple packages can be purchased, as can a full package with multiple owners (for example, shared with friends or family).
• Benefits include 2% equity, access to wholesale or discounted prices for stock, an opportunity to sit on an Advisory Board to help develop growth strategy and planning, as well as the chance to work in the business. Coaching and support will be provided to develop skills in advisory board functions or operational aspects of the business.
• When the business is ready to be sold, micro-owners will have first option to make an offer before it’s advertised more broadly.
• When a sale occurs, micro-owners receive a share of the sale price based on their percentage ownership.
Micro-ownership funds will be used to step into the next phase of transition and growth, focusing on:
• expanding marketing to increase in-store and online traffic; and
• strengthening stock to meet the anticipated demand generated by the increased traffic.
The business is expected to sell within 2–4 years, with returns proportionate to shareholding. Example: A $500k sale with 2% equity = $10k gross return (before tax/costs).
This is non-voting equity – decisions remain with the owner. Micro-owners can participate in the Advisory Board or simply be kept informed and part of the journey toward a profitable exit.
History
Established in 2021 as a boutique toy store for younger children, the business model proved unsustainable for the previous owners and it was sold in late 2024. Since taking over, the current owner has made significant changes, testing and iterating across operations. The business is now moving toward more stable operations in preparation for targeted growth from 2026. Marketing, product mix and customer insights have been extensively tested to meet the needs of both in-store and online markets.
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