About the Business

Maternity and baby store ready for a new beginning!

1. Gross Profit at $162,000 (FY23-FY24)
2. Corner location; high foot traffic
3. Nearly 30-year operation
4. In-store and online sales
5. Lean team

Ashley Brimacombe and the team at ROIC Business Group present motivated purchasers with the opportunity to acquire a well-established maternity and baby store in Geelong.

Acquired by its current owner in 2017, the business targets new and expectant mothers, delivering comfort, quality and style to meet the diverse needs of families in early parenthood. It has built a loyal following owing to its strong community ties, enabling it to attract repeat business from multiple generations of customers.

The business is located on a prominent corner in Geelong’s CBD, leveraging excellent visibility to high pedestrian and motor traffic from two nearby hospitals. It benefits from substantial daily exposure to healthcare workers, new and expectant mothers and families.

The business is simple to operate, requiring minimal involvement from the current owner, who is only responsible for general oversight and management of the e-commerce store– both could be undertaken remotely. In-store operations are adequately managed by one part-time and two casual staff, and systems are in place to ensure streamlined operations.