Summary
Established sim racing hardware brand with global reach. Custom-built products, strong margins, IP included. Turnkey eCommerce business with growth potential. Serious enquiries only.
Potential
Jinx Shifters has strong growth potential in both the sim racing and motorsport sectors. With an engaged global audience, proprietary product designs, and a trusted reputation, the brand is well-positioned to scale through wholesale partnerships, influencer collaborations, and expansion into new products like a H-pattern shifter and digital training courses. Increased demand for high-quality sim gear offers a unique opportunity to take Jinx Shifters to the next level.
Skills
Running Jinx Shifters requires basic eCommerce and operations management skills, including order processing, customer service, and stock control. Familiarity with Shopify, social media marketing, and light admin is beneficial. Some technical understanding of sim racing gear or hardware is helpful but not essential, as most manufacturing can be outsourced or trained. This business suits a hands-on entrepreneur or someone with a background in digital retail, motorsport, or product-based businesses.
Hours
Business requires approx. 10–15 hrs/week. Flexible schedule, mostly remote with minimal hands-on involvement.
Lease
No commercial lease. Business is run online with flexible workshop setup; can be operated from home or small space.
Employees
Jinx Shifters is owner-operated with no employees. Manufacturing and assembly can be outsourced. All customer service, order management, and marketing are currently handled by the owner, making it easy to scale with part-time or contract support.
Reason for Sale
The owner is exploring new ventures and seeking better work-life balance while raising a young family. Jinx Shifters has been a successful passion project, and with strong foundations and growth potential in place, it’s the ideal time for a motivated buyer to take the brand to the next level.
About the Business
About the Business
Jinx Shifters is a well-established Australian eCommerce brand specializing in high-quality sim racing and motorsport hardware. Known for its signature V2 Sequential Shifter, Jinx Shifters has developed a loyal customer base of sim racers, esports competitors, hobbyists, and real-world motorsport enthusiasts across Australia, the U.S., Europe, and beyond.
The business operates primarily online built through a Shopify website, with a strong presence on social media platforms including Instagram and Facebook. The brand is known for its rugged, custom-built products that provide a realistic, immersive racing experience — a key point of difference in a fast-growing global market.
The product range includes sequential shifters, anti-roll bar (ARB) units, and brake bias adjusters, with all items made-to-order for quality control and minimal inventory waste. Jinx Shifters has earned strong word-of-mouth recommendations and repeat business due to its product durability, aesthetic appeal, and the feel of true motorsport authenticity.
Operations are lean and efficient. The business is currently owner-operated, with no employees, and requires approximately 10–15 hours per week to manage. Manufacturing is outsourced to trusted local partners, Assembly in house - and there is no physical retail location or lease required — it can be run from home or a small workshop space.
All intellectual property is included in the sale, including product CAD files, branding, packaging templates, and digital assets. The email list, content library, social media accounts, and marketing materials are also part of the sale. The new owner will benefit from years of brand equity and high customer trust.
There is significant untapped growth potential. Development of a new H-pattern shifter is underway, and growth opportunities of a paid digital sim racing masterclass offers passive income opportunities. Expansion into wholesale distribution, overseas fulfillment, and influencer partnerships could further boost revenue.
Jinx Shifters would suit an entrepreneur with an interest in eCommerce, sim racing, or motorsport, or a strategic buyer looking to expand their footprint in this niche. With a strong foundation already built, minimal overheads, and global reach, the brand is positioned for serious growth in a booming industry.
Serious enquiries are welcome. NDA required for financials.
History
Jinx Shifters was founded to fill a gap in the sim racing market for high-quality, realistic, and customizable gear. What began as a passion project quickly grew into a trusted brand with international sales, a loyal customer base, and a strong online presence. The business has steadily expanded its product range and reputation, becoming known for durable, made-to-order hardware used by both sim racers and motorsport professionals.
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