Summary
A strong, respected and high profile lingerie, sleepwear and swimwear business which has many labels available to it on an exclusive basis, including Simone Perele, Chantelle, Seafolly and Baku.
Location Details
Operating from within the prestigious Centrepoint Shopping Arcade plus an online store. Centrepoint enjoys a prominent Hobart CBD location, a high traffic flow and is connected to a multi storey car park offering abundant lift access parking.
Potential
A superb retail store fit-out and a first class web site and online store is included. The business incorporates a Customer Club Data Base and Loyalty Program which are integral and successful tools in developing customer loyalty and repeat sales.
There is potential to grow the online side of the business, particulary for purchasers holding Ecommerce skills and experience.
Relationships with medical specialists for Mastectomy clients have been fostered Statewide and further growth in this area is readily available .
Skills
Purchasers holding retail management skills, an interest in fashion and Ecommerce knowledge and experience would be ideally suited to this business.
Hours
Monday to Saturday. 9.00am - 5.30pm and Saturday 9.00am - 4.00pm.
Lease
There is a strong lease in place including a 5 year Option.
Employees
There are currently 9 personnel employed to staff the boutique and include a combination of permanent part time and casual employees which allows staffing to maintained at optimum levels through the year.
Reason for Sale
The current owners have invested themselves heavily in the business over the past 15 years and wish to retire.
About the Business
Capri Body Fashions has been built upon the premise of providing customers with beautiful quality lingerie, swimwear and sleepwear that has been expertly fitted by its highly qualified corsetieres. In addition, Capri is the fitting specialist for Masectomy clients and has created solid relationships with medical specialists in this field throughout Tasmania.
The business stocks many exclusive brands including Simone Perele, Chantelle, Calvin Klein, Seafolly, Jets, Baku, Moontide and Sunseeker.
The Capri Body name is synonymous with quality in both the industry and consumer markets. The brand is so well known that it is immediately recognisable and many generations of the same family have attended Capri Body for fittings. It is trusted business and recognised as a leader and bench mark for excellence in both service and product range.
The lingerie business is highly ranked by Triumph International from its independent accounts in Tasmania and Victoria and would appeal to the serious purchaser.
The swimwear range is the biggest and most comprehensive in Tasmania and is backed by the same high level of fitting service.
The business is quite diverse in terms of product mix, retail and online customers and is a cash business with no creditors. The sales stock is clean, easily managable and there is no product wastage.
History
Capri Body Fashions was established in 1954 with the aim of providing high quality and fashionable lingerie with an expert fitting service by qualified corsetieres. In 1989 a boutique was established in Southern Tasmania and eventually what is now the businesses’ flag ship store in the prestigious Centrepoint Shopping Centre was established. The business has expanded over recent years to also become the state’s largest and most trusted retailer of swimwear.
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