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Mad Mex Franchise | Melbourne CBD, VIC | Multiple Franchise Opportunities - New
Summary
• Seeking expresions of interest • Part of the Concept Eight portfolio of 150+ franchise stores • Full Training • National & Local Marketing • Ongoing Business Support • Scalable
Location Details
Richmond is a vibrant inner-city suburb with high foot traffic and a diverse mix of residents. It’s a hotspot for food lovers and young professionals, perfect for launching a successful franchise.
About the Opportunity
We kicked off Melbourne’s burger craze in 2011 and continue pushing boundaries with bold flavours and cheeky energy. As part of the Concept Eight family (Noodle Box, Pattysmiths, and more), franchisees benefit from shared services in operations, marketing, supply, and more.
Key Benefits:
- Full training & ongoing support
- National & local marketing provided
- Finance options available
- Backed by Concept Eight (150+ restaurants)
The Opportunity
As a franchise partner, you’ll be supported with:
- A proven business model
- Low entry costs & strong ROI potential
- Access to virtual brands like Dante’s Hot Chicken to boost delivery revenue
- Full training in operations, profitability, customer experience & leadership
- Access to Concept Eight’s loyalty program & tech integrations
Marketing support
From pre-launch to grand opening, we help you every step of the way with:
- Digital setup & social buzz
- Promotions & giveaways
- Loyalty integrations & ongoing campaigns
Training provided
All new Franchise Partners undergo a comprehensive training program covering:
• Operational Guidelines & Profitability
• Strategic Planning & Business Modelling
• Customer Experience & Quality Management
• Leadership & Rostering
This tailored training equips you with the knowledge to succeed from day one.
Skills
A passion for exceptional food and customer service is essential. Our ongoing support will help you build a strong foundation for success, giving you the tools and experience needed for long-term growth.
Length of Agreement
Seven (7) years plus 2 x 7 year options
Year Business Established
2011
History
Huxtaburger launched their first restaurant in Collingwood, VIC in 2011. Over the past 12 years, the business has successfully grown to a national footprint, joining forces with Australia’s fasted growing multi-brand and online ordering program, ATE Rewards.
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