Summary
Purchase this established & highly profitable Australian Made Skincare brand. Currently operational & ranged in 280 retailers across Australia, the sale includes website, stock, stockists & more.
Revenue
$156,553 pa
Rent
$0 pa
Expenses
$118,383 pa
Net Profit
$38,170 pa
Location Details
This eCommerce business can be run from anywhere & sells primarily to Australian customers. Currently run from home in Melbourne, Victoria with a small storage unit for holding stock (which could also fit at home if you have a spare bedroom/garage).
Potential
Opportunity to further grow the business by expanding the product range (currently 6 products/packs), growing wholesale distribution in Australia and beyond, and focusing on DTC digital marketing (the brand currently spends $0 on advertising!)
Skills
Sales, digital marketing, ecommerce, interest in Beauty and Skincare products.
Hours
Currently run by owner approximately 8 hours/week.
Lease
N/A
Employees
N/A
Reason for Sale
Due to changes in the founders’ work commitments, family and location, the founders no longer have time to put into running the business. Whilst still operational, over the past few months there has not been dedicated marketing activations or promotions.
About the Business
This business sells Australian Made Face Sheet Masks and other Skincare products.
Launched in 2019, the brand is now stocked in over 280 stores across Australia and achieves an average Net Profit of 25%, even after paying the owner’s salary!
Currently operational with a strong track record, the sale will include everything you need to take over and start running the business immediately - website, stockists, social media accounts, stock on hand.
Sale Includes:
• Business Name + Trademark
• Domain
• Website (Shopify)
• Certified Australian Made product range
• Wholesale Stockist list including 280 active stockists (who have ordered in the last 12 months) + database of additional 80 previous stockists
• Social media: Instagram account (~2650 followers), Facebook page (400 followers), Mailchimp account (560 email subscribers + 270 SMS subscribers)
• Brand assets: professionally designed logo, icons, packaging and Brand Guidelines, over 300 images, Canva account assets, Wholesale Kit
• Manufacturer and supplier contact details for all products
• Remaining stock at value located in Melbourne. Approximately 16k units worth $26k at cost/$109k Wholesale/$208k Retail (not expiring until September 2025) and additional brand collateral (custom branded shipping boxes, envelopes, handout cards and marketing materials for events/expos).
• Handover support (to be negotiated)
History
Launched in 2019, the brand saw strong growth in its first year which has been maintained for the past 4 years. Initially launching with 3 individual products, the range has grown to 6 products.
95% of the business is through wholesale customers, the remaining 5% is direct-to-consumer through the website. Customers are highly loyal with a strong repeat purchase rate for both stores and individuals.
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