Summary
High protein, ready to eat meal business up for grabs. Tremendous potential to break into a rapidly growing market through an already established, appealing brand.
Revenue
$30,000 pw
Rent
$2,500 pw
Expenses
$6,000 pw
Net Profit
$21,000 pw
Location Details
Currently based in Melbourne, scope to sell Australia wide.
Potential
Potential to break into the high protein ready to eat meal space, competing with the likes of Muscle Chef, Youfoodz and so on. Shred Kitchen has several USPs, making it stand apart and has scope to be sold through online channels and through retail chains.
Can be further launched as a chain of franchise based outlets can to promote tasty and healthy high protein food (as opposed to fast food).
With the business, you will also get ideas for an entire breakfast and dessert menu in addition to recipes for ready to eat meals.
Skills
Ideal for someone who has experience managing/running retail food outlets (or) chefs (or) someone with a passion for the high protein food industry. Perfect for someone who has a mix of all the above.
Hours
Will vary depending on if it's opened up as a retail outlet or if it will be continued as a manufacturing concern.
Lease
You will need to lease out a kitchen and/or retail space.
Employees
Needs 1-2 chefs, 4-5 kitchen staff, and a marketing team.
Reason for Sale
The business has massive potential in an industry that has rapidly grown into a multi-million dollar industry. Massive funds are required to scale in this industry initially and the business is being sold due to lack of access to this funding to be able to scale.
About the Business
The business is an established brand in the high protein ready to eat meal space, an industry that is rapidly scaling into one of the biggest markets of the country. With the increase in demand for high protein food, this business looks to help the masses get all the protein they need for the day through 2-3 tasty meals, with peak convenience. The ideal customer is the health conscious and fitness oriented person, corporate professionals with no time to cook, and those looking to eat high protein specifically to cut/bulk.
What makes the business unique are it's delicious recipes with best in class macros (60-80 g protein per serve with more than 10 g protein per 100 kcals), and appealing branding.
The original vision behind the business was to start as a ready to eat meal brand and down the line, establish a chain of franchises around the world that sold delicious high protein food instead of junk fast food. The aim was to allow people to be able to get atleast 150+ g protein per day with ease through just 2 tasty meals a day and make this accessible to everyone through franchise outlets. To take the business to the next level requires a lot of funding which we don't currently have and that is why we are looking to sell it and put it in the right hands so the business actually ends up achieving the original vision.
History
Started in Jan 2024, recipes and market were trialled for a year with great success. Operations were based out of a small cloud kitchen hired on a casual hourly basis with a team of 2 chefs. Leads and customers were brought in mostly through free online listings and word of mouth. Achieved a maximum revenue of $6000 in a week with zero marketing spend.
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