Summary
High-profit, turnkey, lifestyle donut business. Allergy-friendly treats for everyone & various accreditations. Currently 2–3 days/wk to suit current owner, but huge opportunities available for growth!
Revenue
$130,000 pa
Rent
$15,000 pa
Expenses
$25,000 pa
Net Profit
$90,000 pa
Location Details
Sunshine Coast South
Sunshine Coast South region, including south coast & hinterland. Multiple revenue streams and opportunities including markets, pop-ups, shopping centre kiosks, schools, corporates, catering, weddings, deliveries and events.
Potential
Financial figures are based on 10-12 event days/month. Huge potential to increase revenue with more events: farmers’ markets, shopping centres, pop-ups, schools, fundraisers, sports clubs, weddings, corporate events, festivals, or a fixed shop. Major events include Big Pineapple Festival & Caloundra Show. Vegan & gluten-free (accredited with Coeliac Australia & Vegan Australia). Egg, dairy, yeast & nut free—almost everyone can enjoy our donuts!
Skills
OMG! licensees come from all walks of life; some have kids, some don’t, some have a career established, and some don’t, some work their OMG! business as a side-hustle others as a full-time gig. All share these things in common:
They're passionate about bringing a totally inclusive product to their communities.
They want to:
- work their own hours, be their own boss
- earn money, grow & learn
- know that their mindset and efforts are the most important aspect of the success of their business.
- want to have fun and enjoy what they do
Hours
Totally flexible, work as much or as little as you like. Current owner works approx 10-12 event days per month.
Lease
No set lease applies. However, stall fees are charged by most event organisers.
Employees
No employees as part of the business sale. However, you may choose to appoint part-time or casual employees, if this suits your business requirements.
Reason for Sale
Current owner owns the entire Sunshine Coast OMG region, which is too large to service themselves, especially as they are semi-retired. They will be focusing on the north section of the Sunshine Coast. The area being sold comprises the south coast and much of the hinterland.
About the Business
Turnkey, Profitable, Flexible – Your Own OMG! Donut Business
Step into a fully operational business under a nationally recognised and growing brand. You receive all equipment and enough start-up stock to generate approximately your first $10,000 in income.
This business has a proven track record, with a positive proof of concept, and offers total flexibility—run it how and when it suits you. Work one day a week, a few days, or full-time. Your exclusive region allows you to trade in multiple locations or just one.
OMG! is allergy-friendly, catering to a wide range of dietary needs, and stands out with multiple unique selling points. Farmers’ markets, shopping centres, pop-ups, schools, weddings, corporate events, festivals, deliveries, or your own shop—the opportunities for growth are endless.
You’re joining a larger community of licensees, gaining ongoing support, guidance, and the chance to tap into collective experience. Extensive training is provided from day one, including a 3-day intensive program, professionally produced videos, and step-by-step guidance to ensure you succeed and can train your team effectively.
OMG! operates under a licensed business model—not a franchise. You work for yourself, not by yourself, and retain 100% of your profits. Only a single annual licence fee is required for renewing business certifications, with no other fees or royalties.
Marketing support is comprehensive. The brand invests heavily in your success, providing:
Fully branded marquee, and all set-up equipment
Your own OMG! webpage linked to the main site
Professional artwork, photography & signage
Social media materials & plans
PR releases and local media campaigns
Google My Business setup
National promotions and social enterprise campaigns
From the moment you say yes, support never stops. You’ll have everything you need to build a profitable, flexible, and rewarding business, while having fun and being your own boss.
History
OMG! is an Australian-owned company, which was established in Brisbane in 2018.
Four Founders & Directors bring a ton of experience in business ownership & development, finance, training, commercial law, marketing.
2025 Finalist, Telstra Business Awards 2025
2024 Australian Bakery Association Awards – Winner Best Gourmet Donuts= Gold Silver and Bronze. Silver – Best Cinnamon Donut
2024 Australian Small Business Champion Award – Winner Best Take-away business
2022 Australia Small Business Champion Award – Winner Best Take-away business
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