Summary
Our brand is devoted to encouraging women to feel strong and confident in their own skin. The boutique is currently operating online with >4k IG followers and is fully equipped for a physical store.
Location Details
The business is currently operating online (from Sydney) and is fully equipped to continue running online, or run as a full-time shop front, as well as pop-up stores at markets or shopping centres.
Potential
The business is currently operating online (from Sydney) and is fully equipped to continue running online, or run as a full-time shop front, as well as pop-up stores at markets or shopping centres. With more than 4000 Instagram followers and 2000 email subscribers, Refinement Boutique comes with a strong platform to reach our audience.
Reason for Sale
As excited as we are to have begun a new chapter in our lives (motherhood), we sadly cannot give Refinement Boutique the love that it needs to continue growing and making a difference to valued customers. We hope to pass on the business to someone who has the drive and dedication to commit to its potential success.
About the Business
Refinement Boutique was founded and grown by two passionate sisters with a genuine love for women’s fashion. The brand is devoted to encouraging women to feel strong and confident in their own skin, no matter their shape or size.
Refinement Boutique has been in operation since 2017, starting as a pop-up stall at high-end markets. The business then moved into a lease with the MET Centre in Sydney, followed by Narellan Town Centre up until 2022 and has since continued to operate as an online boutique with a customer base from all over Australia.
Our primary target market includes social mums and busy weekend gals (more commonly, women aged 22-44), however, a physical pop-up store attracts customers of all ages. We offer a range of beautiful evening wear as well as a selection of every-day styles. We hand-pick our styles from Australian suppliers and aim for items that can be worn casually or dressed up, adding even more value to our brand. We have strong relationships with our suppliers and are provided with professional model photos after most purchases to save on in-house expenses. Where we do require product photos, we are fully equipped with a professional Fotogenic photography kit including lighting and a backdrop (camera not included).
The sale includes approx. $20,000 worth of brand new stock, which has a sale value of approx. $39,000. Everything required for a store fit-out, including a laptop, front counter, clothing racks, display stands and much more is at your full disposal if you choose to operate as a physical store. Also included is a strategic marketing playbook written specifically for Refinement Boutique, dedicated to the growth and success of the brand (valued at $2000). Please contact us for a full list of assets included in the sale.
We are more than happy to provide training to the new owners and help with any questions post-sale.
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