Summary
Real, fruit smoothie-inspired protein & fiber-enriched nutritional powders, blending plant-based & whey protein with nutrient-dense fruits, spices, and superfoods, prioritizing wholefood ingredients.
Revenue
$500 pm
Rent
$0 pm
Expenses
$350 pm
Net Profit
$150 pm
Location Details
Gold based with Brisbane supplier, Gold Coast based manufacturing but this brand can be taken anywhere
Potential
The brand offers proven products, reliable supply chains, local manufacturing, global e-commerce, & packaging solutions—ready to scale and re-target. Despite past inactivity affecting sales, the industry remains strong, and distributors have shown keen interest. Funding and leadership are the main barriers to unlocking new deal opportunities. With 1,000+ customer purchases totaling $250k, this passion project once thrived. B2C and B2B expansion present growth potential, making it ideal for a company with strong marketing and sales operations
Skills
Knowledge of food and or supplement industry, distributor contacts would be an asset otherwise knowledge of export and international trade, online sales and marketing etc.
Hours
flexible
Lease
NA
Employees
NA
Reason for Sale
This venture holds immense untapped potential, having operated as a side pursuit due to limited capital and support. Despite numerous growth opportunities, they’ve remained unrealized due to a lack of resources, causing sales momentum to decline as a single founder managed all operations. The brand lies dormant but ready to scale. 100% equity is available, or I’m open to retaining 10-20% to assist with production only, contingent on securing the right partner.
About the Business
Summary
Ultimately Natural is an Australian-based brand specializing in premium, clean-label nutrition. We craft real food, protein- and fiber-enriched blends using raw plant-based (vegan) and whey-based powders, combined with nutritious fruits, spices, and superfoods. Organic ingredients are used where possible, and we completely avoid unnatural additives.
Beyond our signature smoothie-inspired protein blends, the brand is positioned to expand into high-margin retail and wholesale opportunities, leveraging its established identity and customer trust. Whether for daily health support, fitness fuel, or simply better-for-you nourishment, ultimately Natural delivers uncompromised quality and flavor.
2. Client Type
Our customers are health-conscious individuals who prioritize clean nutrition without artificial additives. They range from fitness enthusiasts, professional athletes, and active lifestyle consumers to everyday wellness seekers who understand the importance of high-quality ingredients. Additionally, there is growing interest from retailers and distributors, recognizing our brand’s strong identity and demand for premium health products.
3. USP
Ultimately Natural stands out for its commitment to purity and innovation:
•Smoothie-inspired blends that don’t just fuel workouts but also improve daily health.
•Organic where possible, with zero unnatural additives—a rarity in the mainstream supplement market.
•Established brand loyalty—1,000+ purchases totaling $250,000, proving consumer trust.
•A ready-to-scale business model, perfect for global distributors, B2B, and high-growth retail positioning.
Ultimately Natural isn’t just another protein brand—it’s a movement toward real food nutrition, built on passion and integrity.
4. What makes it a good investment?
The health and wellness industry is booming, and Ultimately Natural is primed for expansion:
•Proven demand: Sales history shows strong repeat customers, validating its market viability.
•Positioned for retail & wholesale: High-margin opportunities with minimal risk via trade events and consumer feedback loops.
•Flexible investment structure: Available at 100% equity or 10-20% retained support, allowing the right partner to take control while benefiting from existing brand credibility.
•Product strength: Great taste, solid branding, and premium presentation make it highly competitive in retail & e-commerce.
With the right leadership and funding, Ultimately Natural can evolve into a global brand, tapping into the ever-growing demand for clean, high-quality nutrition.
History
Founder Mike was a surfer, an explorer, and a thinker obsessed with nutrition, science, and well-being. His frustration with artificial supplements led him to experiment with real food-based protein blends, crafting fruit-infused, wholefood smoothies that quickly gained demand. What began as a personal mission evolved into Ultimately Natural, a brand rooted in honesty and quality—free from misleading additives and industry hype. In a market filled with processed products, Mike made a promise: Real food. No compromises. Superior taste.
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