Summary
Boating West is a WA business offering boat hire, charters, and commercial marine services. With a diverse fleet and prime locations, it provides exceptional aquatic experiences and reliable services.
Location Details
Perth
Boating West provides flexible boat hire and commercial operations for all regions around Perth, Mandurah and Rottnest. Boats and equipment are stored in a workshop in O'Connor through an on going lease agreement, available to potential buyers.
Potential
Boating West offers significant growth and income potential through its diverse revenue streams, including recreational hires, commercial contracts, and seasonal Christmas Light Cruises. With over $100K in bookings for the next 6 months and established relationships in high-demand WA locations, it is primed for expansion. Opportunities include growing its fleet, securing long-term commercial contracts, and leveraging its strong brand and digital presence to attract more customers, boosting profitability.
Skills
To run Boating West, the ideal individual should have strong business management skills, including financial oversight, customer relationship management, and marketing expertise. Familiarity with marine operations and boating safety is essential, along with hands-on experience or the ability to oversee maintenance and logistics. Leadership skills, adaptability, and a passion for water-based activities will ensure smooth daily operations and continued growth in both recreational and commercial sectors.
Hours
Boating West has flexible operating hours, with extended hours for events and adaptable schedules based on bookings.
Lease
Optional lease for a O'Connor factory unit offers water access, storage, and office space, ensuring seamless operations.
Employees
Boating West operates with minimal staff, ideal for hands-on management. Key roles include boat handling, customer service, and maintenance. Experience in marine operations and strong organizational skills are beneficial for smooth operations.
Reason for Sale
The owners of Boating West are transitioning to focus on marine training and related ventures, leaving limited time for day-to-day operations. To ensure the business continues to thrive and grow, they’ve decided to sell, offering a new owner the opportunity to build on its success, established brand, and diverse revenue streams. This sale allows the buyer to take advantage of Boating West’s strong position in WA’s boating industry while the current owners pursue their new professional endeavors.
About the Business
Why Boating West is a Good Investment:
Boating West is a profitable, turnkey business with diverse revenue streams and established operations in high-demand Western Australia locations, including Fremantle, Rottnest Island, and Mandurah. With over $100,000 in bookings secured for the next six months and a strong reputation, it offers immediate income stability. The business has exclusive agreements with key authorities, providing operational advantages in prime areas. Its diverse fleet serves recreational and commercial markets, ensuring year-round demand. A professional website, booking system, and loyal customer base simplify operations and growth.
What Makes Boating West Unique:
Diverse Fleet and Services: The fleet includes recreational boats like bow riders, fishing vessels like the "Big Tiller," and workboats such as the 8m punt, serving both leisure seekers and corporate clients.
Prime Locations and Exclusive Access: Operating in iconic locations like Rottnest Island and Mandurah, exclusive moorings and pens provide a strategic edge.
Seasonal Highlights: The Christmas Light Cruises, featuring the "Gilded Lady," generate significant seasonal revenue and are a local tradition.
Established Intangible Assets: With 20 years of brand recognition, ongoing contracts, and a customer database via the Rezdy system, Boating West has high goodwill.
Turnkey Setup: A fully equipped fleet, plant equipment, and operational premises enable immediate income generation.
Operations and Services:
Recreational Boat Hire: Options for water sports, fishing, and family outings suit various needs.
Commercial Services: Jobs include bridge inspections, event logistics, and on-water security, providing steady income.
Seasonal and Charter Events: Highlights like Christmas Light Cruises and private charters boost revenue.
Operational Efficiency: A factory unit in O’Connor supports maintenance, storage, and administration for smooth operations.
Marketing and Customer Engagement: A professional website, social media presence, and client database attract and retain customers.
With stable income streams, growth potential, and a strong market position, Boating West is a unique opportunity in WA’s marine industry.
History
Boating West, a Western Australian-owned and operated business, has built a strong reputation for providing safe, enjoyable, and cost-effective boating experiences. With local staff in Fremantle, Rottnest Island, and Mandurah, the company offers a range of hire boats tailored for water sports, fishing, and both recreational and commercial use. Their commitment to customer satisfaction and deep local knowledge have established Boating West as a trusted name in the region's boating industry.
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