Summary
Monsoon Madame provides cooling, comfortable and beautiful shapewear for women who are in their menopause years and who live in humid climates.
Revenue
$25,000 pa
Rent
$0 pa
Expenses
$4,500 pa
Net Profit
$19,000 pa
Location Details
Online business currently based on the beautiful Fraser Coast but could be based anywhere.
Potential
Monsoon Madame is an online micro-business launched in 2023. The business sells shapewear.
Monsoon Madame targets the menopause market. Sales have been slow but our product feedback has been great. The business needs a marketing/social media guru to take it to the next level and to diversify into menopause products beyond shapewear. A 2022 Smart Company quote “When we say menopause is a big opportunity, we mean it. Globally, the market size is estimated to be worth $16 billion this year and growing fast."
Skills
Online marketing and social media skills are essential. Basic finance and administration skills would be useful but not essential. A love of fashion and a willingness to understand the menopause market.
Hours
To be set by the new owner - as much or as little as they want but the more energy put into this business the better.
Lease
Nil
Employees
1 x Owner plus casual marketing/social media support and administration support as required.
Reason for Sale
The current owner does not have the marketing and social media skills to take this business to the next level. In addition, she is planning to retire soon.
About the Business
The Monsoon Madame mission is two-fold: 1) To provide cooling, comfortable and beautiful shapewear under-garments for women who live in humid climates 2) We specifically want to target women who have found their shapes and body temperatures have changed because of menopause (typically women 45 years +).
Please see https://monsoonmadame.com.au/ for more information about Monsoon Madame and it s products and pricing.
Monsoon Madame shapewear was specially designed in Australia to suit women in their menopause years. The shapewear was also manufactured in Australia to ensure a high quality garment. Our shapewear comes in 5 beautiful colours and is made from material that is 73% recycled.
The following assets will be sold with the Monsoon Madame business:
• The .com and the .com.au Monsoon Madame domain names have been secured.
• Transfer of the business name registration
• A fully hosted, operational and branded Shopify Website
• Facebook and Instagram branded social media sites
• A total of 185 pairs of shapewear (covering all 5 colours and sizes - Size 8-24)
• Production patterns for our specially designed shapewear
• Transfer of our Vicon clothing label design
• Transfer of our beautiful brand design and logos
• Good start-up stock of business cards, business postcards, recycled mailing bags and
other stationery items
• Transfer of the business PO Box
• A shipping label printer
• 40 hours of training/handover of the business by the current owner to the new owner
History
Monsoon Madame launched in 2023. However, the owner has been working on the shapewear concept for years after struggling to find shapewear that was cool and comfortable. The owner studied and then worked with Melbourne Fashion Design firm - The Sample Room - to design and then manufacture the first production run. To date the owner has invested around $60K in the business. While sales have been slow, there is potential for this business to grow significantly under the guidance of a new owner who has strong marketing/social media skills.
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