Summary
Pastel Byron Bay is a premium Australian fashion label with a strong digital footprint, polished branding, and loyal customer base.
Potential
Opportunity!
This is a rare chance to acquire a turnkey fashion business with a polished, market-ready foundation. Whether you’re an entrepreneur, fashion professional, or established retailer looking to diversify, Pastel Byron Bay offers a scalable brand with premium positioning and untapped growth potential.
Skills
Areas for Growth.
Pastel Byron Bay is primed for expansion into:
• Wholesale & retail partnerships (boutiques, showrooms, trade shows)
• Paid digital marketing campaigns (Meta, Google, Pinterest)
• Influencer & affiliate collaborations to increase reach and brand visibility
• International markets (US, UK, NZ) with global shipping capabilities
• New product categories (accessories, resortwear, sustainable capsules)
• Pop-up activations and experiential retail to build brand presence
Reason for Sale
Pastel Byron Bay is a premium Australian fashion label with a strong digital footprint, polished branding, and loyal customer base. With an elevated coastal aesthetic and professional brand assets in place, this business is perfectly positioned for its next stage of growth.
About the Business
What’s Included
• Fully operational eCommerce store (custom Shopify, mobile-optimised)
• Instagram account with 30k+ followers and engaged community
• Established IP including branding, logo, visual identity, and design files
• Manufacturing supply chain (onshore & offshore options)
• $10k+ stock on hand ready for sale
• Professional photography library (campaign, lifestyle, eComm product shots)
• Proven systems for inventory, shipping, and payment integration
Connect with us