Summary
'Hat Locker' (www.hatlocker.com) is one of Australia's largest headwear stores, retailing authentic licensed sport & fashion headwear from Australia & around the World for the last 13 years!
Revenue
$105,000 pa
Rent
$0 pa
Location Details
Hat Locker (www.hatlocker.com) is solely online and in it's current form can be run from anywhere around Australia. Our business operates from
Perth W.A.
Potential
Over 13 years has been invested into building an established & successful headwear retailer, with a comprehensive & very appealing e-commerce store. Hat Locker is far from reaching it's full potential, with the framework already built for scalability & growth.
The numbers so far...
- Australian owned & operated business for over 13 years.
- Shopify & eBay (top-rated seller)
- Australia Post top-tier customer
- $1.3M in total sales
- 24.3K orders placed
- 22.1K total FB & IG followers
- 11.8K email subscribers
Skills
Hat Locker doesn't require any specific skillset, but the business is best placed with someone passionate about fashion (headwear). An understanding of social media, general marketing (FB, IG, Google), Shopify (eCommerce platform), inventory management etc. will help from the outset.
As part of the sale I'll provide assistance to the new owner for a smooth transition of ownership & operations.
Hours
The operating hours are flexible & vary week to week. An estimated 15-30 hours per week for the business to run smoothly
Reason for Sale
After years of love & hard work building the wonderful business Hat Locker is today, it's time for another headwear / fashion enthusiast to take the reigns & pour their passion, energy & excitement into it. The passion for headwear & love for Hat Locker remains, however life has changed considerably since launching back in 2013, and the Hat Locker brand / store is perfectly positioned for a new owner to take it to the next level, even turn it into a bricks & mortar store.
About the Business
Hat Locker Australia (www.hatlocker.com) is an online eCommerce headwear store retailing only authentic licensed sport & fashion headwear from Australia & around the World. For the past 9 1/2 years we have been 'Australia's Home Of Authentic Headwear' and pride ourselves in sunolvind the best 'authentic' range of headwear.
Annual revenue for the most recent financial years:
- FY 2024 - 2025: $105K AUD
- FY 2023 - 2025: $100K AUD
- FY 2021 - 2022: $158K AUD
- FY 2020 - 2021: $218K AUD
- FY 2019 - 2020: $151K AUD
Customers:
Our customer base is heavily represented by the Australian market, with the USA, UK & NZ our other major shipping locations. Customers / shoppers at Hat Locker are acquired via a number of avenues. Our two main focuses & investments have been search (Google Ads) & social (Facebook & Instagram ads). Our site traffic also comes from direct (organic), EDMs and social media activity. Our returning customer rate is 10%
(2022 YTD).
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