Summary
SEEH Skincare is Active Skincare for Sensitive Skin. Made in Australia with natural ingredients, the product range is also certified vegan and cruelty free.
Location Details
Majority of the business is direct to consumer via the online website. Sales are predominantly to Australian customers. The Business is currently run from Adelaide, South Australia.
About the Business
After almost 6 years in business, we are looking for someone to take the reigns of the well-established eCommerce business and see it reach its full potential.
Currently operational, the sale includes everything you need to start earning and growing the business immediately – stock, strong margins, website, stockists, social media accounts, customers and contacts.
SALE INCLUSIONS
Stock on hand
o Remaining stock at cost located in Adelaide
o Approximately 2.6k Retail stock units across 21 product variants. Worth over $20k at cost or $97k RRP.
o 15,000+ Product Packaging, boxes and labels valued at over $13,000
o Postal Packaging including mailing boxes, marketing materials and flyers
Strong Intellectual property portfolio (100% ownership)
o Formulas for 11 skin and body products, including one yet to be released. Products are not white-labelled and have been co-developed by Brand Founder (Chemical engineer) and Australian based cosmetic chemists and product developers
Community
o Established Shopify ecommerce platform with loyal 2.5k customer base, website redesigned in 2023
o Klayvio email system with 12.5k email subscribers, 2k SMS subscribers and all flows automated
o Wholesale stockists
o Established Social media accounts (Instagram 17.6k followers, Facebook 1k+ followers, Tiktok)
o Manufacturer, design and supplier contact details for all products
o Partnership and integrations with i=change
o Accreditation – Australian Made, Vegan and cruelty free certifications
Digital Assets
o Brand design for 21 product variants, wholesale kit, canva account assets
o Branded content, professional & influencer photography & video portfolio
o Five domains, business email
o ASIC registered business and trademark registered in Australia
Handover support (to be negotiated)
ETHOS
We have been a partner with i=change since launching in 2018 and $1 from every sale has been donated to three worthy causes, selected by the customer at purchase. We are on a journey towards sustainability, with a focus on using recyclable packaging and postage materials to minimise our environmental footprint. All our products are made with natural ingredients, Australian made and are certified vegan and cruelty-free.
History
SEEH Skincare launched in 2018 with its 2 signature products (CLEANSE Makeup Melting Cleansing Balm and SMOOTH Exfoliating Facial Polish). Since then, the range has grown to 11 skin and body products (including one yet to be released), and 21 products total including skincare accessories and size variants. Customers are highly loyal with a strong repeat purchase. Products have won multiple beauty awards and received consistent 5-star reviews from consumers.
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