Summary
Step into the vibrant world of children’s fashion with Alfie, a beloved Australian brand established in 2011.
Revenue
$138,000 pa
Rent
$0 pa
Location Details
Online store (work from home)
Potential
With over a decade of experience in the industry, Alfie Est 2011 has built a solid reputation for providing exceptional children's clothing and accessories.
The brands long-standing tenure in the market, positions alfie-est2011.com as a reliable and trustworthy brand.
Skills
Love of children's fashion
Social media
Styling
Hours
Work from home
Lease
NA
Reason for Sale
The business was purchased in 2022 and has seen revenue double. The owners are ready to sell due to family commitments.
About the Business
Known for its bright, playful designs and commitment to quality, Alfie has become a staple in the wardrobes of stylish kids across Australia and beyond. With a loyal customer base, strong online presence, and a proven track record of profitability, Alfie offers a fantastic opportunity for anyone looking to own and grow a distinguished brand in the booming children’s apparel market.
Key Features:
• Strong Brand Identity: Alfie stands out with its unique Australian-inspired designs, focusing on fun, comfort, and durability. The brand resonates with families looking for style and substance, blending 80s nostalgia with modern trends.
• Diverse Product Range: Offering an extensive array of children’s clothing, including everything from t-shirts and shorts to bespoke party wear. Alfie also features popular lines of matching adult and child outfits, expanding its market reach.
• Sustainable Practices: Commitment to sustainability with upcycled sourced materials and local manyfacturing for some SKUs, appealing to eco-conscious consumers.
• Robust Online Sales Platform: Fully optimized e-commerce website with a strong conversion rate, supplemented by powerful digital marketing strategies including SEO, social media presence, and an established email marketing program.
• Wide Customer Base: A loyal and growing customer base across Australia, with expanding international reach in the US, UK, and Europe.
The business sale includes:
- Full ownership of the Alfie brand and operational assets.
- Transfer of all supplier and distribution agreements.
- Comprehensive transition support to ensure seamless handover.
- Fully operational Shopify store
- Fully operational Klaviyo account with set up flows and email database of 7K
- Instagram account of 20K
- Stock on hand (additional cost)
- Any equipment including packaging, paper bags, storage boxes, stickers, labels
- Hero label printer
- Imahge library of past shoots
- Pattern files
- Supplier/manufacturer details
History
Established in 2011
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