Summary
Successful e-commerce business, pet industry, own brand, 15-year history. Owner-operated, easily run from anywhere in Australia, immediate profits, loyal repeat customers, active social media and UGC
Revenue
$350,000 pa
Rent
$25,000 pa
Expenses
$90,000 pa
Net Profit
$70,000 pa
Location Details
NSW, Victoria, QLD, WA
Based in Western Australia, can be relocated anywhere in Australia new owner can transfer stock to any location. Current WA lease renewable in June 2026. Highest % of sales NSW, QLD and Victoria. Perfect home based business requires 30sqm storage
Potential
This established e-commerce business offers strong upside for an owner-operator. Currently run efficiently with minimal overheads, profitability could be increased by storing goods at home, reducing outsourced costs, and implementing targeted digital marketing. Expansion opportunities include increasing online advertising, launching complementary products, growing wholesale or marketplace sales, and leveraging a large repeat customer base. With 15 years of brand goodwill, the business provides immediate income and clear growth potential.
Skills
Basic e-commerce, order fulfilment, and customer service skills. Knoweldge of Social Media would be valuable assett. Suitable for an owner-operator with an interest in online retail. Full handover and training provided to ensure a smooth transition.
Hours
Orders packed 3 days a week approximately 15 hours total. Customer enquiries/website management flexible 1-2 hrs daily
Lease
Can be operated anywhere in Australia by buyer transferring stock. Lease of storage unit in Perth renewable June 2026.
Employees
The owner works part time when required and pays 1 employee for 15 hours a week to cover despatch. This salary expense could be added back if the new owner decided to operate themselves. Popular custom name embroidery service currently outsourced
Reason for Sale
Approaching 70 years of age and with a growing family of grandchildren the owner has decided to pass their business on to a new motivated owner to take the business to even greater success. Having worked for 15 years to build the business and maintain consistent revenue the owner is confident that now is the time to pass the business on and is looking for a new owner that will maintain the same level of commitment to their much loved brand.
About the Business
A successful and long-running Australian e-commerce business. Extremely Active social media with over 10,000 organic followers. Targetted marketing stratergy 'for dogs that love the beach'. Starting with one quality product the range has expanded to include a vaiety of premium practical products, all self-designed and unique to the brand, giving the business a clear point of difference in the marketplace. Products are stocked for immediate despatch which has been a USP for the business. No drop shipping.
Owner operated part time with one despatch member of staff
A rare opportunity to acquire a well-established e-commerce business with proven track record of continuous operation. The business operates exclusively online within the pet and lifestyle sector.
The business has built a large and loyal customer base over many years, supported by strong repeat purchasing, brand goodwill, and a trusted reputation for quality products and customer service. The business is straightforward to operate making an easy transition to a new owner.
Financial performance has been consistent, with an average annual net profit of approximately $70,000 over the past 5 financial years. For an owner-operator running the business from home, there is potential for add-backs of approximately $50,000 through reduced overheads and owner involvement. Full financial details will be provided to genuine buyers upon enquiry.
Currently based in Western Australia, the business is fully relocatable and can be operated from anywhere in Australia. Ideally suited to a home-based owner-operator seeking flexibility, lifestyle balance and immediate income, with an established online brand with proven demand.
Significant opportunities exist for further growth, including increased digital marketing, expansion of the product range, B2B additions, entry into new online marketplaces, wholesale opportunities and further leveraging the customer database. Minimal overheads and scalable operating model, the business offers strong upside for a motivated buyer.
The sale includes all business goodwill and intellectual property, paterns for exclusive designs, e-commerce website and digital assets, supplier relationships, customer database, documented systems and processes, and existing stock. Handover support will be provided.
The owner has built a business motivated by creating unique quality products, with a passion for ensuring the comfort of dogs. All products are practical and serve a purpose, with excellent customer reviews.
History
Established in Western Australia in 2010 by a dog-loving owner who originally created a high-quality product for their own dog. After strong interest from family and friends, it evolved into a successful business. Built by dog lovers for dog lovers, the business grew through a focus on exceptional quality, fast despatch, and exceptional customer service. By listening to customer feedback and identifying gaps in the market the range expanded organically. A loyal customer community has driven word-of-mouth growth and brand goodwill.
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