About the Business

Business for Sale – Boutique Online Kids’ Party & Gift Store

Price: Negotiable
Location: Melbourne (stock on hand)
Business Type: E-commerce / Retail

An exciting opportunity to acquire the assets of a highly successful online boutique children’s party décor and gift business, established and operated for over 12 years.

The brand built a loyal customer base and strong digital presence, with significant untapped potential for growth. Operations were wound down around 18 months ago due to personal circumstances, but the business is fully set up and ready for relaunch.

Key Highlights

Social Media Reach: Over 400,000 subscribers/followers (Facebook & Instagram combined)

Email Marketing Database: Approx. 60,000 subscribers

Website: Fully set up and operational, ready for immediate relaunch

Inventory: Substantial stock currently stored in Melbourne

Target Market: Primarily mothers aged 28–45 with high engagement in boutique children’s party décor and gifting

Track Record: 900K per year - peak sales.

Assets Included

E-commerce website and full digital infrastructure

Complete customer email list (60k subscribers)

Established social media accounts with 400k+ followers

On-hand inventory (party décor and boutique giftware)

Brand goodwill and market recognition in the niche

Opportunity

This is a turnkey acquisition perfect for:

Entrepreneurs seeking to enter the e-commerce retail sector

Existing brands looking to expand into children’s parties and gifts

Investors wanting to capitalise on a proven niche with loyal followers

The groundwork has already been laid – all that’s needed is a new owner to relaunch and take advantage of the brand’s existing momentum and growth potential.

Sale Details

Price: Reflects well below market value of assets – open to negotiation

Reason for Sale: Owners pursuing a new professional direction

Enquire today to receive full details and secure this outstanding opportunity in the booming children’s party and gift market.