Summary
Nisse The Label – a modern dog accessories brand with premium products, loyal following, strong brand identity, and huge growth potential. Website, socials & assets included.
Potential
Nisse The Label has strong growth potential in the booming pet and lifestyle space. With a distinct brand identity, premium product range, and engaged customer base, there’s opportunity to scale through wholesale partnerships, influencer marketing, new product lines, and international expansion. The foundation is built – it’s ready for someone to step in and take it to the next level with fresh energy and direction.
Reason for Sale
The founder is moving overseas and, as much as they love the brand, they’re unable to dedicate the time and local focus needed to keep growing it. Nisse has a solid foundation, strong branding, and lots of untapped potential – it’s the perfect opportunity for someone passionate about pets, design, or eCommerce to take it to the next stage.
About the Business
Nisse The Label is a Perth-based boutique dog accessories brand, created to fill the gap between functionality and style in the pet space. Designed for the modern pet parent, Nisse offers thoughtfully crafted collars, leads, and harnesses made from soft vegan leather and suede, in a calming, neutral-toned palette. The collection is minimal, comfortable, and fashion-forward — designed to complement a stylish lifestyle while prioritising your dog’s everyday comfort.
The brand is built on a strong and cohesive identity: clean design, premium materials, and an aesthetic that resonates with pet owners who care about both quality and visual appeal. With packaging, photography, and marketing assets that align with current lifestyle and design trends, Nisse sits confidently at the intersection of fashion, interiors, and pet care.
Nisse has gained traction through organic marketing, word of mouth, and now presents an exciting opportunity for a new owner to scale. The products are beautifully made and already well-received, with glowing feedback from early customers and influencers. It has a small but loyal audience and a clear niche in a fast-growing market.
Included in the sale:
– Fully set up Shopify website
– Registered brand name, logo & design assets
– Instagram account with engaged audience
– Wholesale pricing structure & digital catalogue
– Professional product and campaign photography
– Packaging materials and print collateral (tags, thank-you cards, etc.)
– All supplier and manufacturing contacts
– Remaining inventory
Whether you're looking to enter the pet industry, grow a side business with strong creative direction, or expand an existing offering — Nisse is ready-made for success. The groundwork has been laid, with huge potential still to be tapped through consistent marketing, expanded product lines, influencer partnerships, and global shipping.
The founder is relocating overseas and sadly unable to continue giving the business the hands-on energy it deserves. It’s time to hand it over to someone with fresh vision who’s ready to build on what’s already been created
History
Nisse The Label was launched in March 2025, born from a love of dogs, interiors, and design. After struggling to find pet accessories that were both functional and stylish, the founder created a brand that blends comfort with minimalist, fashion-forward aesthetics. Since launch, Nisse has attracted a loyal following and strong early interest from retailers, establishing itself as a fresh, design-led voice in the pet space.
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