Summary
Award-winning childminding agency offering babysitting, wedding and event care, school holiday programs and kids’ entertainment across Rockhampton, Gladstone, Mackay, and surrounds.
Revenue
$120,000 pa
Location Details
Central and Northern QLD
The business operates from home, with a primary hub in Rockhampton and teams servicing Central and Northern QLD from Gladstone to Mackay. It’s fully relocatable, scalable, or can be streamlined to a single location.
Potential
This business has huge potential to scale by expanding services across all existing regions or entering new markets. It can be streamlined to focus solely on one location or service (e.g., babysitting in Rockhampton or Weddings in Mackay) or expanded by relaunching previously offered nanny services. With automated systems, a strong brand, and high demand, a motivated buyer could easily grow the client base, increase corporate contracts, or diversify into new family and children’s services.
Skills
The owner only needs a valid Blue Card; no childcare qualifications are required, as the experienced team handles all care delivery. Strong organisational, leadership, or business management skills will help maximise growth. With contracts, agreements, and insurances already in place, the owner can remain hands-off operationally and focus on strategy, marketing, or expansion — or stay small and streamlined, enjoying a flexible, ready-to-run business model.
Hours
The business currently operates on standard office hours with an automated booking system process after hours.
Lease
As the business is home operated, no lease in required.
Employees
The business has 25 active contractors, 4 casual employees, and 1 part-time manager (30+ hrs/week). The current owner works just 10 hours weekly in a non-operational, director-level role, making this a low-touch ownership opportunity.
Reason for Sale
Regretful sale of a young business with immense potential, only parting ways due to the owner’s need to transition into full-time management of a large-scale family enterprise.
About the Business
AWARD WINNING CHILDMINDING AGENCY - ESTABLISHED, AUTOMATED & SCALABLE
Price: $100,000
Location: Central and Northern QLD – Rockhampton, Gladstone, Mackay and all surrounds (Relocatable)
Established: 2022
Annual Turnover: Forecasted $120,000 24/25FY
Industry: Childcare / Events / Services
The Childminding Co. is a multi-service childminding agency offering babysitting, group care for weddings and events, school holiday programs and children’s entertainment. With strong roots in Rockhampton, QLD and a solid base in other Central and Northern Qld locations, this is a turnkey opportunity for someone looking to step into a flexible, home-based business with excellent growth potential.
KEY FEATURES
Automated Systems: Enginehire CRM developed for the childcare industry and fully customisable with semi-automated workflows, booking and payment processes (ability to be fully automatable).
Experienced Team: 25 active contractors, 4 casual staff, 1 part-time manager (30+ hrs/week). Owner works 10 hrs/week in non-operational capacity.
Established Client Base: 420+ family clients plus event planners, NGO’s, local council, shopping centres & government departments.
Brand Assets Included: Professionally designed website, marketing and promo materials, social media (2.6K+ FB, 900+ IG), logo, uniforms & supplies for events.
Inventory: Adorable styling items, furniture, soft furnishings, toys, games, activities, arts and crafts supplies.
Repeat Business: Ongoing corporate clients, regular and repeat family clients & scheduled bookings into 2025.
Flexible Business Model: Scale regionally or streamline to one location/service type. Previously operated as a successful nanny agency with the systems still in place to relaunch the service.
Accessible Grant Funding: Government grant amount of $7,500 accessible with approved project yet to commence. Owner is willing to apply to vary project in consultation with buyer to a project to assist in ease of purchase and transition.
UNIQUE SELLING POINTS
· Only agency of its kind in Central and Northern QLD
· First-page Google ranking, extensive real client 5-star reviews
· Approved member of the esteemed Australian Nanny Association
· Strong local recognition with impressive partnerships
· Includes 1x ticket to 2025 Nanny Convention in Brisbane
· $1,299 of pre-paid Social Media Management from award winning Social Media Manager
· Top 3 Best New Business 2023
· 1 month handover from Director + ongoing Manager support
Enquire now for a Sales Prospectus
[email protected]
History
Founded in 2022, The Childminding Co. was created to fill a gap in the market and meet the demand for flexible, high-quality childcare for those without a "village" to call on for support. What began in Rockhampton quickly expanded across Central and Northern QLD, building success through strong community partnerships, trusted services, and a reputation for professionalism. With awards, repeat clients, and a solid brand presence, it has become the go-to childminding agency in the region, poised for even greater growth under the right ownership.
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