Summary
Own your own Toyworld store in Mildura – Australia’s favourite toy retailer, this is a unique chance to be part of an iconic brand with a trusted name and proven success across Australia.
Location Details
Mildura, VIC – High-growth regional city with a strong community and family demographic. We'll partner with you to secure a strong site that suits your needs and sets you up for success.
About the Opportunity
** Bring the Magic of Toys to Mildura!**
Are you ready to own and operate a destination toy store that delivers wonder, imagination, and joy to children and families? Toyworld – Australia’s most recognised toy retailer – is looking for passionate business owners to bring a brand-new store to life in Mildura.
About Toyworld
At Toyworld, our mission is simple: to be the leading local experts in toys across Australia. We’re more than a toy store – we’re a one-stop destination for kids and their families, where the magic of play comes alive.
By joining Toyworld, you’ll become part of the ARL (Associated Retailers Limited) family, a supportive, member-led group that has helped hundreds of retailers grow their businesses with confidence.
Why Choose Toyworld?
• Strong Brand Identity trusted by generations of Australian families
• Exclusive Buying Power to stock the right products at the right price
• Complete Store Support, including:
o Buying assistance
o Store development guidance
o Training programs
o Local marketing support
• National scale, local focus – we help you stay community-driven while backed by national strength
At Toyworld, the most successful members are those who immerse themselves in their local community, spend time on the shop floor, and truly understand what their customers want.
Be Part of Something Bigger
At ARL, people come first – whether it’s our members, our support office team, or the customers we serve. We’re dedicated to helping our members thrive and supporting local communities across Australia.
If you're ready to create something magical in Mildura and believe in the power of toys to inspire, this could be the business opportunity for you.
Enquire today and take the first step toward opening Toyworld Mildura!
Marketing support
As a Toyworld store owner, you’ll benefit from the strength of a national brand supported by comprehensive marketing programs. Our in-house team delivers fully integrated campaigns across TV, radio, digital, social media, and print, ensuring high visibility and consistent customer engagement. You’ll also receive access to customisable local area marketing materials, giving you the flexibility to connect with your community while staying aligned with national messaging.
Training provided
New store owners are supported every step of the way with a comprehensive induction program and ongoing business development support. This includes guidance on store setup and design, brand standards, visual merchandising, and seasonal product planning. You'll also receive training in our POS and ecommerce systems, access to supplier programs, and ongoing promotional calendars. Whether you're new to retail or an experienced operator, we provide the tools, resources, and support to help you succeed from day one.
Skills
We’re seeking a partner who:
• Has a passion for retail and building community relationships
• Possesses strong communication and customer service skills
• Is ready to make a financial investment in building and operating a store
• Can commit to ARL Brand Standards and operational excellence
History
Toyworld has been a beloved part of Australian and New Zealand childhoods for over 50 years. Established in 1971, Toyworld is the largest specialty toy retailer in Australasia, with a proud legacy of providing quality toys, expert advice, and exceptional service. With stores across metropolitan and regional areas, Toyworld continues to be a trusted destination for families, offering an extensive range of the world’s best toy brands backed by a strong sense of community and play.
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