Summary
Premium Entertainment Business and #1 Smash Room in Aus. 2 venues, $1.5M revenue, fully managed operation. 45k+ customers, 4.8-star rated. Proven systems, huge growth potential.
Revenue
$1,500,000 pa
Location Details
57 Cochranes Road, Moorabbin, VIC 3189
Two venues in Melbourne. Keilor and Moorabbin.
Potential
Multiple growth pathways: national expansion across 12+ locations, franchise potential, and revenue increase within existing venues. The Moorabbin location has 300m² of unused space ready for escape rooms or additional experiences. Brand partnerships (like Samsonite) demonstrate corporate potential. Virtual reality integration, mobile smash room concepts for events, and corporate wellness programs offer future innovation paths. The business model is proven and scalable, with documented systems ready for replication across Australia.
Skills
The business currently operates under full management, requiring no input from the current founder, so basic acumen will be required to ensure accurate tax, accounting and other governance areas are kept accurate. However, buyers looking to expand will need either project management experience or the ability to hire and manage a dedicated project manager. Growth would require skills in business development, systems optimisation, and team expansion. Current SOPs and training materials provide a strong foundation for either approach.
Hours
Two Melbourne venues: Moorabbin & Keilor East. Open Thu-Sun. Key times: Thu/Fri PM, Sat/Sun all day. Both closed Mon-Wed
Lease
Both venues secured a 5+5, with option for renewal.
Keilor has 2 years remaining on ititinal 5, and Moorabbin has 4
Employees
1 x P/T Operations Manager, 1 x F/T Multi-Venue Manager, 2 x F/T Assistant Managers, Multiple PT/Casual Hosts & Cleaning staff. Remote: FT Customer Service, Bookkeeper & Social Media. Some contractors
Reason for Sale
Despite creating a successful self-operating business, founder Rick Bazerghi's commitments as CEO of Meir Tapware have prevented him from focusing on The Smash Room's growth potential for the past 18 months. While the business runs without his involvement, it deserves an owner who can dedicate time to expand its proven model nationally. This presents an ideal opportunity for a hands-on operator to take a successful concept to the next level.
About the Business
The Smash Room is Australia's premier experiential entertainment destination, offering stress relief through controlled item destruction across two Melbourne venues.
Since 2021, it's served 45,000+ customers, maintaining a 4.8-star rating (700+ Google reviews)
Core Business:
Professional, safe environment where customers destroy items in purpose-built rooms. Sessions include safety gear, music selection, and various breakable items. Premium add-ons include TVs and extra items to smash
Venues:
Keilor East: 460m², 30 simultaneous sessions
Moorabbin: 950m², World's largest facility, 50 simultaneous sessions
Client Mix:
Corporate team building, Private celebrations, Couples' experiences, Individual sessions, Group events
Unique Selling Points:
Australia's most recognisable smash room, Comprehensive safety protocols, Fully managed business, Automated booking systems, Strong brand presence, Media coverage (Channel 7 Sunrise), Strategic partnerships (Samsonite)
Financial Highlights:
$130,000+ monthly revenue, Long-term leases, Established supplier network, 43,000+ email subscribers, Multiple revenue streams
Operations include Documented procedures and Automated systems
Professional team:
Operations manager (7 years experience), Multi-venue manager, Full-time assistant managers, Trained staff, Remote customer service and admin
Performance:
$1.5M revenue FY24, 17% revenue from upsells, Stable cash flow, Growing corporate base
Ideal For:
Growth-focused operators, Entertainment industry professionals, Established entrepreneurs
Support Package:
Systems documentation, Staff training, Operations manuals, Supplier connections, Marketing assets
About Our Venues:
Keilor East and Moorabbin locations strategically positioned in industrial areas, minimising overhead while maximising accessibility. Both venues feature waiting areas, safety briefing rooms, and entertainment facilities including arcade machines and table tennis
Growth Potential:
The business model has proven successful in Melbourne's market, with efficient operations and strong brand recognition. Moorabbin location has 300m² unused space ready for additional revenue streams
Current Structure:
Full management team in place, Documented processes, Automated booking platform, Established safety protocols, Strong supplier relationships, Premium brand position
This investment opportunity offers a proven business model in the expanding experiential entertainment sector, providing both immediate returns and growth potential
History
Founded in 2021 by entrepreneur Rick Bazerghi, The Smash Room transformed the concept of recreational stress relief into a professional operation, as the only sophisticated venue in Australia. Starting with the Keilor East venue, the business quickly established market leadership through premium positioning and safety standards. In 2023, it opened the Moorabbin location - the world's largest smash room facility.
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