Summary
Boutique wellness ecommerce brand with 3.8K customers, 3K+ subscribers, $5K stock & premium Shopify site. Turnkey setup with strong branding & huge growth potential. Can be operated from anywhere.
Revenue
$30,000 pa
Location Details
This business is an online store and therefore can be operated from anywhere.
Potential
Jentl is a turnkey wellness ecommerce brand with a premium Shopify site, strong branding, 3K+ email subscribers, and over 3.8K customer accounts. With minimal marketing to date, there’s untapped potential for someone with digital or social expertise to re-engage audiences, expand product ranges, re-activate wholesale accounts, or develop editorial/affiliate partnerships in the wellness space. Ideal for someone ready to scale an already-established platform.
Skills
Ideal buyer would have experience in marketing, eCommerce, or brand building. Skills in social media, digital strategy, product sourcing or community building will maximise the business’s potential. No specific technical background required — the backend is intuitive, and freelancers (VAs, designers, developers, bookkeepers) can be easily onboarded. The business is streamlined and perfect for a creative or strategic thinker ready to take the reins.
Hours
Anytime – you decide the hours you want to put in
Lease
No Lease
Employees
Operating as owner-operator, but the business would benefit from someone with marketing or eCommerce experience. There’s also a trusted network of freelancers who have supported the business and can be re-engaged to assist with operations and growth.
Reason for Sale
After several years of developing Jentl as a sole trader, the owner has recognised that the next phase requires a team or individual with the marketing skills and time to scale it further. While the brand is deeply loved, it’s reached a natural point of transition. This is a thoughtfully built, turnkey business that deserves fresh energy to take it to the next level — and the owner is open to supporting a smooth handover if desired.
About the Business
Jentl is a boutique wellness-focused ecommerce brand with a highly considered aesthetic, beautifully built website, and solid foundation for growth. Designed for the modern wellness consumer, Jentl curates elevated, thoughtful products — and has built a loyal customer base over time through trust, design, and quality.
Built on Shopify with a professional developer (est. $20K investment), the site includes advanced features like colour variant linking, detailed product filtering, custom email flows, and SEO-optimised blog content. Everything is set up and ready for a new owner to step in with confidence.
Key assets include:
• Approx. $5,000 AUD in inventory - TBC at the time of sale.
• 3,800+ customers in the database
• 3,000+ mailing list subscribers
• Instagram with 2,500 followers however have not been active in recent years and has huge potential.
• A premium brand identity and tone of voice that is trusted by retailers and high end suppliers.
• Access to over 30 previous wholesalers, with credibility to secure new ones
• Set up with major payment gateways incl. Afterpay, Zip, PayPal and credit card
• SEO groundwork with strong keyword rankings
• Fully functioning automations (email flows, order confirmations, abandoned cart recovery)
Jentl has processed over 3,000 orders and still receives passive sales despite being on idle for the past few years. The founder shifted focus after purchasing an investment property, and all attention and resources were diverted there. As a result, the business hasn’t had the marketing attention it deserves — but the fact that it continues to perform with no effort proves its strength and potential.
This is not a concept or a startup — it's a fully functional, tested business that’s ready to grow. For the right buyer with digital marketing skills or a community-focused mindset, it’s a fast-track opportunity to step into a brand that’s already operational, refined, and trusted.
The business is streamlined and flexible, with no physical lease and no staff commitments, making it low-overhead and easy to operate from anywhere. Perfect for a solo operator or team ready to bring energy and scale to a polished platform with years of groundwork already complete.
History
Jentl was launched a handful of years ago by a founder passionate about wellness, product curation, and conscious design. Starting as a side project and growing through organic interest, it evolved into a boutique ecommerce brand with a premium online presence and loyal customer base. The founder comes from a buying and creative direction background, and built the brand with longevity in mind — from visuals to vendor relationships to backend systems.
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