Summary
Boutique home coffee roasting business. Loyal local base requiring 10 hours per week to operate. Offers strong growth potential via improved marketing and social media presence, and community ties.
Revenue
$55,000 pa
Rent
$0 pa
Expenses
$37,000 pa
Net Profit
$18,000 pa
Potential
The business has strong foundations but could grow significantly with a sharper marketing focus. Expanding its social media presence, running targeted campaigns, and using local advertising would boost visibility and customer engagement. Improving the existing website with subscription options could increase recurring revenue and broaden reach. Partnering with cafés, markets, or community events would further strengthen brand awareness. Improvements to packaging as the business scales while keeping its boutique, quality-driven identity.
Skills
Training to roast coffee provided with preprogrammed roast profiles and recipes included in sale. Business would benefit from improvements in marketing and heightened social media presence.
Operational processes are straightforward and easy to follow and no previous experience is required.
Hours
Approx 10 hours per week based on current production of approx 30 - 40 Kgs per week.
Lease
N/A - Home Based
Employees
N/A
Reason for Sale
Business has been owned by current owner for three years and has been in operation since 2016. The business now has the opportunity to grow via improved marketing and other avenues that require a new owner to drive and grow the business
About the Business
This boutique home coffee roasting business offers an exciting opportunity for someone passionate about coffee, small business, and lifestyle flexibility. Operating in less than 10 hours per week, the business currently produces approximately 30 to 40 kilograms of freshly roasted coffee beans each week. This volume is sold directly to a loyal, local customer base, complemented by two established farm shops and a local hotel. The customer relationships in place are strong, built on quality, freshness, and reliability, ensuring repeat business and word-of-mouth referrals.
The product range includes several blends as well as single-origin coffees, offering variety and appeal to different tastes. With an established relationship with a major wholesale green coffee importer, the business benefits from a secure supply chain, ensuring consistent quality and access to a wide range of origins.
Operationally, the business is efficient and straightforward. Three roasters are used, capable of producing 9 to 10 kilograms of roasted coffee per hour. This equipment enables weekly roasting volumes to be achieved within the available hours, while leaving capacity for growth. Processes are established, from roasting to packaging and distribution, allowing smooth operations with minimal time while maintaining high standards. The existing website is functional and supports online presence for customers.
The key opportunity for growth lies in marketing and brand development. At present, there is negligible social media activity or promotional effort, leaving major potential to expand visibility. Building a consistent and engaging social presence would grow awareness locally and regionally, opening sales beyond the immediate area. Targeted digital advertising, newsletters, and promotions could drive website sales and establish subscription-based revenue.
Further brand strength could come from refreshed packaging, storytelling around blends and origins, and participation in local events or markets. Partnerships with cafés, restaurants, and boutique retailers represent another avenue for expansion, building on proven wholesale relationships.
Overall, this boutique business has strong foundations, loyal demand, and efficient operations. With supply chains and infrastructure already in place, the business is primed for growth. The greatest opportunity lies in marketing and social media, to increase visibility and attract new customers. With these improvements, the business could scale while retaining its boutique, quality-driven identity and lifestyle appeal.
History
The business was originally established in 2016 and has been owned by the current owner for the past three years.
The current owner increased the number of roasters from one to three to improve productivity. They have also improved and revitalising the website to improve the customer ordering experience, as well as changing the labeling of the coffee and widening the blend and single origin selection. They have also established a supplier relationship with one of the leading wholesale importers of green coffee beans.
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