Summary
Ben & Jerry’s Sundae Shack is a new $200K turnkey opportunity - a streamlined kiosk concept with everything included, designed for quick setup, strong customer appeal, and proven brand reputation.
Location Details
chadstone Shopping centre
Chadstone shopping centre is a busy retail hub attracting thousands weekly. With prime positioning, strong exposure, and excellent transport links, it’s the ideal site for a Ben & Jerry’s Sundae Shack kiosk with visibility and steady foot traffic
About the Opportunity
Sundae Shack is a new franchise format from Ben & Jerry’s, purpose-built for speed, simplicity, and scale. With a lower upfront cost, minimal staffing requirements, and a highly sustainable design, Sundae Shack offers franchise partners a more accessible way to join the Ben & Jerry’s family while delivering the same values-driven mission: fantastic product, strong economics, and positive social impact.
Set Up:
Ben & Jerry’s has made setup simple. We handle:
* Design and build of your kiosk
* All approvals and certifications
* Full equipment supply
* Project management from start to finish
You receive a complete turnkey operation for a fixed $200K investment (including equipment, build, franchise, and training fees).
Benefits of Franchising with Sundae Shack:
- Backed by Ben & Jerry’s, one of the world’s most loved ice cream brands (part of the Unilever family)
- $200K all-in investment – a fraction of a traditional Scoop Shop cost
- Low wage model – can be operated by just one person thanks to self-order kiosks and EFTPOS-only payments
- Compact footprint allows access to high-traffic sites not viable for larger stores
- 25+ toppings, unlimited at a flat $9.95 price point – no weighing, no complexity, strong margins
- 100% edible packaging – the most sustainable store model to date
- $10,000 launch marketing spend funded by Ben & Jerry’s to set you up for success
Peace, love and endless sundaes.
Marketing support
Ben & Jerry’s invests significantly in marketing activities, ensuring brand visibility far beyond individual franchisee contributions.
Sundae Shack partners benefit from:
- A $10,000 launch campaign funded by Ben & Jerry’s for every new site
- Ongoing national and local campaigns
- POS promotions and seasonal specials
- Social and digital advertising designed to drive foot traffic
- New product launches and topping expansions throughout the year
Training provided
Franchise partners receive comprehensive training covering:
- Brand values and operational excellence
- Kiosk operations and customer service
- Solo and small-team management
- Financial management and reporting
- Product preparation and food safety
- Ongoing training modules and support after launch
Skills
No prior hospitality or retail experience is required. If you’re passionate about building a values-driven business, we’ll provide everything you need to succeed.
Length of Agreement
5+5 years
Year Business Established
1978
Year Franchising Commenced
1981
History
Founded in Vermont, USA, Ben & Jerry’s has been spreading peace, love, and ice cream since 1978. Today, with over 500 stores worldwide, we’re constantly innovating. Sundae Shack is our newest concept, making it easier than ever for franchise partners to bring our legendary ice cream to high-foot-traffic locations with a leaner, more sustainable model.
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