Summary
A new Muffin Break bakery café business opportunity is now available at Westfield Knox, VIC
Location Details
Café Format 28sqm kiosk plus 68sqm seating on Level 2
Location In the foodcourt
Anchor Stores COLES, ALDI, KMART, BEST & LESS, TARGET
About the Opportunity
$30,000 to Kick-start your Muffin Break bakery café!* Sign up to purchase a new Muffin Break Franchise before 30th June 2025 and you’ll receive $30,000 ex GST to kick-start your business! *Terms & Conditions Apply. https://muffinbreak.com.au/whats-new/30k-to-kick-start-your-bakery-cafe/ for full terms and conditions.
Westfield Knox is one of the largest shopping centres in Melbourne. Located at the foothills of the Dandenong Ranges approximately 25 kilometres east of the CBD, it is easily accessed by major arterial roads, including the Monash and Eastern Freeways. In 2022, stage one of its $355 million redevelopment, a gourmet marketplace including ALDI and Woolworths, opened on Level 1 of the centre. The remainder of the centre will open in stages throughout 2023 and will feature the new Knox public library, a full-size basketball court, a swim school, co-working facilities and other community uses. Once complete, Westfield Knox will span 144,810 square metres and feature seven major retail partners and a total of 405 business partners.
The centre currently caters to a trade area population of nearly 470,000 people, with a total accessible market of 2.0 million residents. The centre is home to a range of Australia’s most well-known business partners including Kmart, Target and Coles. There is also a Village Roadshow cinema complex and a broad mix of 405 business partners.
Muffin Break is an award-winning cafe business, with a recognisable brand name. As a Muffin Break bakery café owner, you can take full advantage of traffic from tourists and locals alike. In addition, there are many benefits that are unique to your journey as a Muffin Break franchisee, such as expert guidance and support from our experienced and dedicated team, in addition to full, accredited training so that you’re ready for anything. If you’re driven and excited to learn more, this may well be the opportunity for you!
Marketing support
All franchisees are supported with National Marketing Programs run by our marketing department. In addition to this, each franchisee receives support from a Marketing Executive including creating a Local Area Marketing plan tailored to their store.
Marketing programs are executed in an integrated way to grow sales and build customer awareness.
Training provided
We offer nationally recognised training courses to new franchisees. Our accredited training in our state of the art training academy CORE (Centre of Retail Excellence) is a main point of difference and is why many want to buy a franchise with us.
Comprehensive initial and ongoing training includes: business & operational knowledge and skills, instore experience, barista training, leadership and customer service to ensure the Muffin Break Brand promise is delivered in every location and you are confident and ready to run your own store.
Skills
3 Qualifications are Available:
- Food Safety Supervision Qualification
- Accredited Barista Program
- Certificate 3 in Hospitality (Includes Food Safety Supervisor Qualification & Accredited Barista Program).
Year Business Established
1989
Site locations
150
History
We take wholesome recipes, quality ingredients and an abundance of passion… and turn them into memorable moments. It’s the kind of good we’ve been sharing since 1989…
Awards
• 2024 Golden Bean Awards, Bronze Medal for Muffin Break Signature Blend in Espresso & Milk Based Categories
• 2023 Roy Morgan Coffee Shop of the Year Award (5th time)
• 2023 Frandata 5-star rating
• 2022 Canstar Blue Most Satisfied Customers Award
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