Summary
Own a proven 7-figure eCommerce business with 100K+ loyal customers and a thriving fitness community. A turnkey, scalable operation in the booming health & wellness industry, with potential to grow
Revenue
$3,239,956 pa
Rent
$53,768 pa
Expenses
$2,522,072 pa
Net Profit
$717,884 pa
Location Details
The business currently operates from a fully owned warehouse in Brisbane, providing strong infrastructure and operational stability. However, it can be run from anywhere, with the option to transition to 3PL fulfilment for remote operations.
Potential
We’ve only scratched the surface, and the results are already here. With over 100K loyal customers and the option to acquire another 100K+ from a complementary business, the growth upside is massive.
Booming Market – Health & fitness continues to surge globally.
Brand Expansion – Add supplements, wellness, or training programs to drive higher margins.
Recurring Revenue – Memberships and subscriptions already generating strong returns.
This is a turnkey, 7-figure operation primed for scale—the right owner can accelerate it to the next level.
Skills
No specialist experience required. Basic eCommerce or fitness knowledge is helpful but not essential. Perfect for entrepreneurs with a passion for health, fitness, or digital marketing—and the drive to scale an already successful brand.
Hours
Operate on your terms with a flexible schedule. Current systems run smoothly Monday to Friday.
Lease
No lease required. This is a 100% online business that can be operated from anywhere with internet access.
Employees
Lean team required. Currently run with 2–3 part-time staff across operations and customer support, making it simple to manage, scale, or streamline further.
Reason for Sale
This business was built as a leading player in the booming health & fitness industry, with a strong foundation in supplements, online programs, and memberships. During COVID, the owners’ primary ventures experienced significant growth, requiring their full attention. As their broader business portfolio is now being restructured and sold, this eCommerce brand is being offered to move fast.
About the Business
The brand has built a trusted reputation for delivering premium supplements, online training programs, and fitness memberships. With a customer base of 100K+ active buyers and the potential to acquire another business with an additional 100K customers, the foundation for rapid expansion is already in place. A focused re-engagement strategy alone could unlock $1M+ in annual revenue.
Fully Systemised – Advanced eCommerce platform, automated marketing flows, and streamlined logistics ensure efficient, scalable operations.
Established Supply Chains – Long-standing supplier relationships provide competitive pricing, reliable inventory, and consistent stock flow.
Scalable Growth Model – Ready for expansion into new product lines, branded equipment, international markets, and recurring subscription-based revenue streams.
This is a turnkey acquisition ideal for someone looking to:
Expand their existing eCommerce portfolio
Enter the fitness & wellness market with a proven 7-figure brand
Scale a profitable business into a market leader
With the groundwork complete and a loyal community established, the business is primed for exponential growth under the right ownership.
History
Founded with the mission to deliver high-quality supplements, training programs, and memberships to a rapidly growing health-conscious community, the brand quickly gained traction. Built on trust, product quality, and excellent service, it has grown to serve over 100,000 customers, making it one of Australia’s most recognised fitness eCommerce names.
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