40 Years Established International Niche Hobby Ecommerce Business

25 days ago

Private Seller

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Summary

Established e-commerce retailer of with global reach. 40+ years in business, exceptional reputation, and 30,000+ customers. Profitable operation with minimal hours required. Owner retiring.

Revenue

$554,704 pa

Rent

$0 pa

Expenses

$294,803 pa

Net Profit

$103,010 pa

Location Details

Online
Online store. Services Global Market.

Potential

This ecommerce business offers substantial growth potential through untapped Amazon marketplace expansion, marketing across 12 supported languages, implementing paid advertising campaigns, and diversifying into RC models. With established customer base, strong supplier relationships and efficient operations already in place, a new owner could significantly scale this profitable business while maintaining premium market position and impressive margins.

Skills

No specialized technical skills or prior hobby knowledge are necessary as the systems are already established and suppliers provide comprehensive product information. The streamlined operation requires minimal time commitment (4 hours daily) and can be managed by a single owner with limited e-commerce experience.

- Inventory management and efficient pick-and-pack fulfillment
- Customer service and communication skills
- Simple order processing and shipping coordination
- Fundamental business administration and bookkeeping

Hours

The business operates on a part-time schedule of just 4 hours per day, Monday to Friday. Closed weekends.

Lease

N/A

Employees

1

Reason for Sale

The current owner is selling this established wooden ship model business due to retirement after successfully operating it since 2005. Having dedicated nearly two decades to building the business into a profitable operation with an excellent international reputation, the owner now wishes to enjoy retirement while passing on this opportunity to a new owner who can continue its legacy and implement the various growth opportunities.

About the Business

Rare opportunity to acquire a well-established, profitable e-commerce business specialising in wooden model ship kits. Operating since the 1980s, this niche hobby retailer has developed an enviable international reputation with outstanding customer satisfaction (4.85/5 star rating) and a loyal global customer base spanning 30,000+

This business offers exceptional financial performance with consistent revenue growth ($554,704 in FY 2023-24) and impressive profit margins (71.71% gross profit).

With minimal staffing requirements (just 4 hours daily, Monday-Friday), this turnkey operation provides an ideal work-life balance for a new owner.

Easily relocatable with minimal space requirements - this business can be operated from virtually anywhere with a small storage area for inventory, making it perfect for home-based entrepreneurs or integration into existing operations.

Key business strengths include:

→ Streamlined "Pick & Pack" fulfillment system ensuring accurate and speedy processing
→ Simple, efficient operations requiring minimal physical space to operate
→ High Return Customer Rate (+50%)
→ Strong international presence with 69% of orders from overseas markets
→ Direct relationships with premium European suppliers
→ Comprehensive digital infrastructure with optimized e-commerce platform
→ Extensive social media following across multiple platforms
→ Robust 3-year average income of $650,679 with $132,570 average net profit
→ Market Leader in Google Search, Over 20,000 organic visits each month
→ Rated Top Quality Store on Google Merchant Centre
→ Significant growth potential through expanded product lines and marketing

Perfect acquisition for hobby enthusiasts, existing e-commerce operators, or investors seeking a proven business model with minimal overhead.

Current owner retiring from a business with 40+ years of established reputation.

Priced at $145,000 plus stock at valuation (estimated $160,000).

History

Founded in the early 1980s as "Modellers Shipyard" the business began as a specialised mail order retailer of wooden model ship kits, sending catalogs to hobbyists and fulfilling orders through postal services. In 2005, the current owner acquired the business and successfully transformed it into a modern e-commerce operation, expanding its international reach significantly while preserving its reputation for quality and service. The business has evolved and has buildt a loyal global customer base that continues to grow today.

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