About the Business

This is a rare opportunity to acquire a purpose-driven eCommerce brand operating at the intersection of sustainability and the rapidly expanding adult wellness market!

Launched in late 2024, the business specialises in premium sex toys made from recycled ocean plastic — combining environmental responsibility with high-quality design and strong consumer appeal. The brand positions itself within the growing conscious consumer movement, offering customers products that align with both pleasure and sustainability values.

While still in its early growth phase, the business has established a professional digital foundation and is ready for scale. Progress to date has been limited primarily due to the current owner’s health constraints rather than market demand, creating a genuine upside opportunity for an engaged operator.

The Shopify website is fully functional and optimised for the Australian market, with clear potential for international expansion. The brand maintains active Instagram, Facebook, and YouTube channels, building awareness within a highly engaged niche audience. An Amazon storefront has been set up and can be reactivated to expand marketplace reach. Domain ownership is included in the sale.

The operating model is lean and location-independent. With no physical premises, overheads remain low, and gross margins provide room for reinvestment into marketing, influencer partnerships, and paid digital campaigns to accelerate growth.

This business will appeal to an entrepreneur seeking a scalable online brand in a high-growth sector, or an existing eCommerce operator looking to expand into the adult wellness or sustainable product space.

Key features:
- Niche sustainable product line manufactured from recycled ocean plastic.
- Professionally built Shopify website with integrated reviews and streamlined checkout.
- Active social media presence across Instagram, Facebook, and YouTube.
- Amazon storefront established and ready for activation.
- Lean, low-overhead, location-independent operating model.
- Strong gross margins with clear scale opportunities.
- Brand positioned within two expanding markets in sustainability and adult wellness.

This business has done the hard part: created a standout brand, developed quality products, and built the foundation. What's missing is you. With the pleasure industry booming and eco-conscious consumers actively seeking values-aligned brands, this is your moment to ride the wave. Low overheads, high potential, and a business model we can all get behind. Complete an online enquiry today to find out m