About the Business

An exciting opportunity is now available for entrepreneurs and wellness enthusiasts to acquire a respected Australian e-commerce brand operating in the natural health and wellbeing space. Established over a decade ago, the online business has built a loyal customer base and a strong reputation for its high-quality, handcrafted skincare, personal care products, wholefood snacks, and lifestyle offerings, sold exclusively through a streamlined and fully operational Shopify website.

The business is currently operated from a coastal location but can be run from virtually anywhere in Australia thanks to its flexible, online-based structure. With no need for a physical storefront, the model ensures low overheads while delivering a smooth and efficient shopping experience for its customers. Thousands of glowing reviews highlight the brand’s commitment to quality and outstanding service.

The current owners are deeply involved in the business, handling everything from customer support and order fulfilment to production coordination, marketing content, and general administration. Their dedication has cultivated a strong and engaged community, built on ethical values and locally sourced natural ingredients.

Key highlights include:

A well-recognised brand with a reputation for integrity and authenticity.

High-quality, small-batch natural products.

Fully integrated Shopify store with optimised sales functionality.

Engaged email subscriber list to support direct marketing.

Clear operational manuals for easy transition.

Scalable structure with domestic and international growth potential.

Enjoy flexible working hours that align with your lifestyle, offering excellent work-life balance.

Benefit from a nationwide customer base of over 30,000, including many loyal repeat buyers of the fast-moving, highly consumable products.


This purpose-driven business offers a rare blend of flexibility, profitability, and the chance to make a meaningful impact in a thriving sector. With consistent financial performance and room to expand product lines or boost marketing efforts, this is a compelling opportunity for a new owner ready to carry forward a brand built on passion and purpose.

Don’t miss your chance to be part of a growing movement in natural wellness - enquire today.