Summary
After 12 years, we have decided to sell our 196below Nitrogen Ice Cream brand. An excited brand that is like no other traditional ice cream. You will definalty stand out above the rest.
Location Details
We are seeling the brand and some physical items but it can operate anywhere in the world
Potential
196below is ready for it next chapter, the hard work already done and the foundations firmly in place. The brand, concept, and operational know how have been proven, a strong brand that removes much of the early risk. What makes 196below special is its freedom. It can scale into events and festivals or evolve into a retai. The nitrogen process delivers theatre, quality, and memorability, while the brand remains adaptable. From here, direction is a choice, not a limitation, making the potential as broad as the vision behind it.
Skills
Owning and running 196below requires creative vision, strong operational skills, and confidence with food safety and nitrogen handling. You need branding instinct, customer engagement flair, and event execution skills, supported by financial discipline, adaptability, and the ability to turn live dessert theatre into a consistently memorable experience.
Hours
this is purely up to you
Lease
no lease
Employees
no employees but you get Steve and Glenn for 12 months to tap into there knowledge and dessert making experience
Reason for Sale
With the creation of Dessertopia (even on hiatus) we have found our new direction. We have poured many hours into learning the art of ice cream making
About the Business
196below is a distinctive food business built around the live production of nitrogen ice cream, combining culinary craft with immersive entertainment. Using liquid nitrogen, ice cream is made fresh to order, creating ultra-smooth textures while delivering a visually dramatic experience that captures attention and drives customer engagement. The business operates across events, festivals, pop-ups, and private functions, with the flexibility to expand into retail, collaborations, or brand activations. Its services extend beyond dessert, offering a memorable experience that suits corporate events, weddings, tourism, and high-foot-traffic environments.
The 196below client is experience-driven. They value quality, novelty, and shareable moments. This includes families, food lovers, tourists, corporate clients, and event organisers seeking something that stands out and attracts crowds. The product appeals equally to impulse buyers and premium customers looking for something different from traditional ice cream.
What makes 196below unique is its positioning. No other Melbourne business combines this level of live nitrogen theatre, mobile capability, custom flavour development, and strong brand identity in one concept. It is not just ice cream; it is performance, science, and dessert rolled into one. As an investment, 196below offers proven foundations, operational flexibility, and multiple growth pathways with comparatively low fixed overheads. The brand is established, the concept is proven, and the demand for experiential food continues to grow, making 196below a compelling, scalable, and future-focused opportunity.
History
196below began as a marquee event concept after being accepted into a major event in 2013. This success led to 196below becoming a premier brand at the Royal Melbourne Show, holding a flagship presence for seven consecutive years. Building on this momentum, the business expanded into three retail pop-up locations, refining its offering and brand presence, before launching a unique, purpose-built nitrogen ice cream food truck. Each stage strengthened 196below’s reputation for innovation, theatre, and unforgettable dessert experiences.
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