Location:
Sydney - Greater > New South Wales
Investment level:
P.O.A
Type:
Franchise New
Industry:
Food & Drink > Takeaway & Casual Dining
What began as two beloved brands, 1919 Lanzhou and Master Lanzhou, is now united under one strong identity—1919 Master—and we’re welcoming new franchise partners to grow with us.
With stores across NSW, VIC, QLD, SA, ACT and WA, we are entering the next chapter of our expansion. Our vision is clear: bring 1919 Master to every corner of Australia.
Join one of Australia’s leading Chinese noodle restaurant groups. Built on authentic flavour and consistency, 1919 Master continues to grow across Australia with the support of a loyal community of diners. Become part of a proven and trusted franchise network with full training, ongoing support, streamlined supply chain, strong brand recognition, and national marketing to help your store thrive.
Established in 2017, 1919 Master has grown into one of Australia’s most trusted names in authentic Lanzhou Beef Noodles. What began as two beloved brands—1919 Lanzhou and Master Lanzhou—is now united under one strong identity: 1919 Master. A family built on heritage, tradition, and craft.
Our goal is to have 200+ stores nationwide within five years, driven by strategic site selection, demographic insight, and a complete franchise support system to ensure every partner grows with us.
Franchise Model:
• Comprehensive Training: Our program provides complete training for running a successful store, from operations to customer service.
• Operational Excellence: Franchisees receive detailed operational manuals and ongoing coaching to maintain high standards and efficiency.
• Supply Chain Management: Benefit from our robust supply chain system, ensuring access to quality ingredients and timely deliveries.
• ROI & Brand Recognition: Our model offers strong ROI potential while leveraging established brand recognition across key markets.
Expansion Strategy:
• Strategic Location Targeting: We are identifying metropolitan areas and high-traffic locations as key points for our expansion.
•Demographic-Centric Site Selection: Our data-driven site selection process prioritizes locations with strong Asian demographics to ensure market resonance.
Ready to grow with us?
Fill out our enquiry form to get started: https://ssg1o28ymtlf.sg.larksuite.com/share/base/form/shrlg0WzU2DuHIRTDhX3aEbQWLb
1919 Master runs integrated marketing to build brand recognition across Chinese-Australian and mainstream markets.
Digital Marketing & Social Media
- Campaigns on TikTok, Instagram, Facebook, and RedNote
- Influencer and food blogger partnerships
Delivery & Online Platforms
- Partnerships with Uber Eats, DoorDash, and HungryPanda to expand reach and access competitive commission rates
- Optimised menus for delivery and takeaway
Loyalty & Customer Engagement
- Mobile loyalty app with points, discounts, and rewards
2017
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