Summary
Founded in 2013, this online business is a premium leather-accessories ecommerce brand creating leather bags, wallets, belts, and travel items. Low owner time requirement and high margins.
Revenue
$777,856 pa
Rent
$67,000 pa
Expenses
$434,445 pa
Net Profit
$276,410 pa
Location Details
This is a 100% online D2C business and can be operated remotely from anywhere. It's warehousing and fulfilment is from Erina NSW.
Potential
Growth levers include further expansion into key overseas markets (North America, Europe), expanding the new and growing apparel category, scaling PPC into other channels (presently the brand has a 5.0x+ ROAS), and seeking opportunities in wholesale.
Skills
Helpful for a new owner would be creative vision, an understanding of business generally, ecommerce and digital understanding is very useful. Understanding of PPC would be useful. For training, everything is highly optimized and in SOPs. We can provide full data packs, operations manuals, user guides, AI GPT’s etc. We can provide 60 days of hands on training.
Hours
I spend less than 2 hours per week. The business is managed by our team that can transition with the business.
Lease
Warehousing is at our facility which we can sublease to a new owner at a market rate, along with fulfilment operations.
Employees
6 employees working across social media, creative direction, marketing, web management and fulfilment.
Reason for Sale
We are selling as we manage multiple brands; we are divesting S&H to focus on the other apparel brands we own, along with some adjacent real estate investments. The brand is healthy, profitable, and turnkey - ideal timing for transfer.
About the Business
The business is an Australian leather goods and lifestyle commerce brand known for eco-certified materials, timeless design, and slow-fashion principles. Operating for over a decade, the brand offers premium bags, wallets, accessories, and a newly launched apparel capsule. S&H combines conscious production with a refined, coastal-modern aesthetic that resonates strongly with women 30 - 60 seeking quality and longevity.
Founded in Byron Bay, Australia, the business grew from a desire to provide premium, ethically sourced leather goods designed to last. Selling via D2C and supported by wholesale stockists, the business emphasises quality over trend, messaging anchored in eco‐certified leathers, ethical manufacturing and a “buy less, buy better” ethos. The business' products are high priced, high margin and very popular with our customers, enjoying a 39% repeat purchase rate and thousands of five star reviews.
In October 2024 we acquired the business and from November 2024 implemented operational restructuring, re-platformed key systems, cut excessive costs, and executed a margin-led turnaround. The result: profitability improved dramatically, even as the brand navigated market-wide softness in discretionary retail.
The business was achieving 7-figure revenues before we acquired it but was consistently loss-making for years. We reduced excessive, inefficient marketing spend (campaigns and agencies) as well as integrated our fulfilment and storage operations (significant headcount reduction), which had the effect of reducing costs as well as revenues (from agency overspend), significantly increasing profitability and overall operational efficiency.
The brand still operates on Shopify, with strong DTC foundations, loyal repeat customers, and now lean, highly optimised operations. We operate it from the NSW Central Coast, about an hour north of Sydney, Australia.
With a stable operations team and low existing time requirement, there are plenty of opportunities for expansion. Growth levers include further expansion into key overseas markets (North America, Europe), expanding the new and growing apparel category, scaling PPC into other channels (presently the brand has a 5.0x+ ROAS) as well as seeking opportunities in wholesale.
Having achieved a successful operational turnaround and with multiple other larger brands, we feel now is the perfect time to hand the business over to an excited buyer ready to grow it.
History
Detailed above. Since acquisition, the brand has undergone a full operational reset with the following structural improvements:
Digital spend reduced but made more efficient Wage costs normalised
Suppliers consolidated
SKU rationalisation undertaken
Email marketing rebuilt
Margin control implemented
Systems modernised (Shopify, Klaviyo optimisation)
This shift lifted the business from loss-making to becoming highly profitable.
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