Summary
Profitable baby brand with 10+ yrs history, 10K+ orders, $40K stock, 11K Instagram followers & trademark. Work from home, ready to scale.
Revenue
$1,000 pm
Rent
$0 pm
Expenses
$300 pm
Net Profit
$700 pm
Location Details
Location Type: Work from Home / Flexible
Suburb, City or State: Perth, WA (but can be run Australia-wide)
Location details:
Home-based ecommerce business with flexible operations. Can be relocated or operated anywhere in Australia.
Potential
Strong growth potential with $40K stock on hand, 10+ years of brand trust, and $500K+ lifetime sales. Huge opportunity to expand wholesale into baby boutiques, scale Amazon (trademark registered), and run Facebook/Instagram ads to unlock significant revenue growth.
Skills
No specialised skills required. Perfect for anyone with basic ecommerce knowledge. Supplier and fulfilment contacts provided. Marketing, Shopify, and social media experience will help, but training/hand-over support can be arranged.
Hours
Approx. 5–8 hours per week. Can be run flexibly from home.
Lease
No lease – 100% online, home-based business.
Employees
None required. Owner-operator model. Can be scaled with VAs or fulfilment centre.
Reason for Sale
Owner is moving out of the baby products space to focus on other business ventures. After 10+ years and over 10,000 orders, the brand deserves a new owner who can scale it further through wholesale, Amazon, and digital marketing.
About the Business
Bubs First is an established Australian baby products brand with a decade of proven sales history and loyal customers.
Our hero product is a unique dual-fabric change mat cover – soft minky material on the top for comfort, wipeable PUL fabric on the bottom for practicality, plus an adjustable back to fit most change mats. This innovative product has sold consistently for 10+ years and has become a trusted name in the baby market.
Complimentary products include baby wipes cases and nursery organiser caddies, giving the brand multiple income streams and repeat customer opportunities. An already established base with the opportunity to move into other baby products seamlessly.
Key Assets Included in Sale:
Shopify website (www.bubsfirst.com.au
)
Trademark registered + Amazon Brand Registry (Amazon AU set up)
$40,000 stock on hand (retail value) included
Strong social presence: Instagram 11.2k followers, Facebook 2.1k followers
1,600+ email subscribers
Extensive influencer network + user-generated customer content library
Professional product photography + hundreds of customer photos
Supplier and fulfilment partner contacts provided
SEO optimisation and specialist contacts included
Performance & Market:
Over 10,000 orders fulfilled
More than $500K lifetime sales
Average order value: $50+
Gross profit margin ~53%
Core customer base: parents (mainly women aged 24–46) and baby shower gift buyers
Proven repeat purchase behaviour
Growth Potential:
The new owner has multiple paths to scale:
Expand into wholesale and baby boutiques (previously stocked in WA stores)
Launch on Amazon FBA using the trademark/brand registry
Scale with Facebook & Instagram ads leveraging existing social following
Broaden product line with complementary baby goods
Capitalise on holiday/gift-buying periods with bundles and promotions
Operations:
Currently run part-time in ~5–8 hrs per week.
Can be fully operated from home or outsourced to a 3PL fulfilment team.
No employees required.
This is a turnkey opportunity with everything in place – products, stock, branding, marketing assets, and loyal customers – ready for a new owner to step in and grow.
History
Founded in 2015, Bubs First has served Australian parents for over 10 years. With more than 10,000 orders and $450K+ in sales, it has become a trusted name in baby essentials. The brand has been featured in local WA baby stores, partnered with influencers, and built a loyal community of parents online.
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