Missing Link Business Sales

Missing Link Business Sales was created to bridge the gap between DIY selling and traditional full brokerage — for business owners and buyers who want expert support without commission-based pressure when buying or selling a business in Australia..

We work with small business owners across Australia at all stages of the business lifecycle: growing, buying, restructuring, and preparing a business for sale. Many of the businesses we deal with are underperforming, owner-dependent, or misunderstood on paper — and require more than a standard listing to achieve a fair outcome.

Through extensive direct engagement with buyers, we identified a consistent pattern: many businesses fail to sell not because they lack value, but because something critical is missing in how they are presented, structured, or understood. This insight led to the development of the Missing Link™ System — a structured approach designed to identify and correct the gaps that prevent businesses from achieving a successful sale.

Our approach combines full appraisal, strategic assessment, and honest positioning, guided by the Missing Link™ System. Every business we work with is properly reviewed, clearly explained, and presented in a way that gives buyers confidence and sellers clarity.

Missing Link is led by Christina Jones, who brings extensive experience working directly with small business owners, particularly in the lower-to-mid market where decisions are complex and resources are limited. Christina is supported by strategic partner Emanuel Perdis, whose background spans start-ups, established businesses, and large corporate environments.