IWG

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IWG is the world’s largest provider of flexible workspaces. We're offering you the chance to open and run your own flexible workspace, and take advantage of the recent boom in this market.

Whether you're a small business or a large enterprise, wherever you are, the IWG group has a workspace brand to suit you. With solutions that can turn empty floorspace into a cash-generating business in just 12 weeks.

Why us

With 3,500+ locations in 180 countries worldwide, IWG is the undisputed global leader in flexible workspaces. Under our four main operating brands we have a network that’s six times the size of our nearest competitor. So if anyone knows how to make a partnership a success, it’s us. 

• We have 8 million+ customers across 120 countries
• Over 1 million enquiries annually
• We’re located in every major city, town and transport hub, globally
• We have four global brands to match every work style, business and price

A proven business model
Ours is a tried-and-tested business model that has been fine tuned for success over decades. You’ll benefit from immediate sales and marketing, design and fit-out support, rapid occupancy, with no long void periods, and a whole host of other benefits.

Highly-effective marketing
Partners can leverage IWG’s finely-honed marketing strategy and global sales platform, which generates 100,000+ enquiries every month.This includes:
• Websites and apps with set up and management for listing IWG locations.
• Provision of a customisable marketing plan
• Access to a suite of customisable marketing templates, including signage, events, advertising, sales collateral, PR materials and IWG stationery

Franchise support
IWG has established a comprehensive support platform that provides franchise operators with:
• Access to the full use of its extensive suite of proprietary systems and tools
• Global customer support
• Ability to leverage IWG’s international sales and marketing channels, including their network of global corporate accounts
• Regular reviews by the IWG team of the marketing plan
• Staff recruitment and training

The market:
When entrepreneur Mark Dixon founded the company in 1989, he created the flexible workspace market. And demand has been growing exponentially ever since.
Today we have unprecedented demand for our flexible workspaces, as part of a hybrid working model. 

• By 2030 it’s predicted that there will be a 600% growth in flexible workspace
• 90% of employees want flexibility in how, and where they work
• 88% of companies are planning a shift to flexible working

So the time is right to grasp this opportunity.   


The time is now
“There’s no question this high demand for flexible workspaces is offering investors a once-in-a-generation opportunity to capitalise on the hybrid boom.
And as the world’s leading workspace provider, IWG is in the right place and time to offer franchise partners that chance.
Find out more about IWG’s franchising partnerships today.”
Stephen Holloway, Global Partnership Development Director