Nurse Next Door

Build a home care business with heart

With a Core Purpose of Making Lives Better®, Nurse Next Door is a bold pink, values-driven home care brand, known for its iconic bright pink cars and disruptive approach to traditional care. The brand offers a range of services that enable people to live in their own home, on their own terms, regardless of age or ability.

A thought leader in the home care industry, Nurse Next Door emphatically rejects the notion that people must surrender their enjoyment of life because they need care. Instead, Nurse Next Door Franchise Partners seek out the possibilities for their clients—building care plans on the foundation of each individual's needs, desires, and personality, and tailoring services around the person rather than fitting them into a package.

Guided by our philosophy of Happier Ageing® and Possibility, we empower older Australians and people living with a disability to remain in control of their lives and continue living fully, on their own terms.

A market full of opportunity

With forecasts indicating that 1 in 5 Australians will be over 65 in the next 20 years, and the NDIS continuing to give more people with disabilities greater control over their care, the home care market is primed for sustainable, long-term growth, underpinned, to a large degree, by government funding. Nurse Next Door offers a rare opportunity to invest in a business that is both commercially scalable and deeply meaningful.

Nurse Next Door Australia's Story

Originally established in Vancouver, Canada over twenty years ago, Nurse Next Door officially launched in Australia in 2019 with the establishment of a corporately owned location in Melbourne by local Co-Founders Amber Biesse (CEO) and Matt Fitton (CCO). This foundational site enabled the brand to gain insights into the local market and refine its operations through hands-on experience.

Every aspect of the brand was thoughtfully adapted to align with Australia’s regulatory landscape, cultural nuances, and client expectations. The focus was on creating locally relevant materials, systems, and messaging that would genuinely

resonate with Australian families—while staying true to the company’s core purpose and values.

As Franchisors, Amber and Matt’s unwavering commitment to excellence has shaped every part of the business. Their vision and dedication have attracted high-calibre Franchise Partners who, in turn, have built thriving businesses in a remarkably short period of time.

Franchise development followed soon after the Melbourne launch, with the first franchise location opening in May 2020. Since then, growth has been rapid, with 75 active territories now operating across the country and strong, ongoing interest from purpose-driven individuals passionate about customer service, operational excellence, and making a meaningful impact in their communities.

Growth & scale

In just five years of franchising, Nurse Next Door Australia has experienced exceptional growth driven by demand in both aged care and disability support:

● More than 80 active territories nationwide

● 60+ Franchise Partners and growing

● A centralised support team of 40+ at HeartQuarters

The model continues to attract strong candidates who are inspired by the brand’s values and supported by its proven infrastructure.

Why franchise with Nurse Next Door?

Nurse Next Door is not a typical home care provider. Our Franchise Partners are empowered with the tools, training, and ongoing support to grow a business that truly makes a difference.

Ground-Breaking Support and Systems

● 24/7 Care Services Platform: A centralised client and scheduling platform that manages inquiries and visit bookings 365 days per year, 7 days a week, 24 hours a day — freeing you to focus on growing your business.

● Dedicated Coaching & Mentoring: Access to a Business Coach for ongoing and tailored support.

● Recruitment Programs: Tools and strategies to attract and retain exceptional caregivers—the heart of your business.

● Award-Winning Culture: Built around our Core Purpose and Four Core Values—Admire People, WOW Customer Experience, Find a Better Way, and Be Passionate About Making a Difference.

● Recognised Franchisor Excellence: Finalist for the inaugural Franchise Council of Australia’s Franchise Industry Awards 2025 - Franchisor of the Year 50+ Units.

Proven Marketing & Branding

● Recognisable bold pink brand with standout vehicles and strong digital presence.

● Local marketing systems and strategies to connect with influencers, communities, and referral networks.

● Content and communications built around localised storytelling and community engagement.

● National marketing initiatives led by HeartQuarters are executed across mass media channels to continually build brand awareness, recognition, and credibility.