BurgerFuel Group

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Looking for your next adventure? Want the financial and lifestyle benefits of business ownership, with the support of a modern and robust franchisor?

At BurgerFuel Group (BFG), we are a franchise group of experienced brands who are known for doing things differently. Originally founding BurgerFuel, we now have more opportunities than ever before for entrepreneurial New Zealanders to dive into business ownership. With a recent refocus on the New Zealand market, where we have operated as a successful franchisor for almost twenty years, we have been hard at work expanding our stable of brands, adding two exciting new concepts to the line-up.

Alongside New Zealand cult favourite, BurgerFuel (which now has 56 stores across New Zealand, and a global total of 76), we recently acquired unique chicken brand, Winner Winner - and launched our own quick service burger brand, Shake Out, which offers a fast, premium experience based around a simple menu and cashless technology.

With franchise opportunities now available for all three brands, we not only provide a modern, robust, supportive franchise model to franchisees – but a wealth of choice when it comes to brand fit, location, and business size.

Winner Winner - the ultimate chicken dinner.
Founded in Hamilton East to bring communities together with highly craveable, authentic food, Winner Winner is a modern restaurant concept serving an eclectic menu of free-range chicken, daily salads, indulgent classics, vegan and vegetarian options, as well as sweet treats. If you’ve been looking to relocate for a lifestyle change, love food or are heavily involved in your local community, this one is for you!

Shake Out - great burgers, sides and shakes, fast.
Serving premium, simple burgers, sides and shakes fast, Shake Out is committed to providing a delicious grab-and-go solution to customers looking for a genuinely fast food experience without having to compromise on flavour or quality. Customers order via touch screen kiosks, pay with their card, smartphone or smartwatch, and meals are delivered in minutes.

BurgerFuel - New Zealand's original gourmet burger.
If you've had the BurgerFuel experience and you like the idea of owning your own, then you’ve come to the right place. The BurgerFuel franchise system offers a premium brand with a loyal following and as a BurgerFuel Franchisee, you’ll be in good company alongside a bunch of passionate entrepreneurs like yourself within our franchise network of 76 stores worldwide.

Why us

The BFG franchise network:

Becoming a part of the BFG network as a store owner gives franchisees access to the groups' 25+ years' experience in brand growth, franchising, operations and marketing. 

  • Alongside proven systems, franchisees benefit from comprehensive marketing support, operational excellence, world-class training systems, supply-chain advantages and innovative technology – as well as the combined knowledge of the other franchisees within the group. 

BFG is a modern, robust franchisor with over 25 years’ experience in brand growth, marketing, systematisation and operations. 

In other words, no matter which brand you buy in to, you gain all the tools you’ll need to build, operate and grow your own successful business (or empire), without having to go it alone.

Franchise application process 

Once we receive your expression of interest, here's what the journey to owing your own business might look like. From the initial expression of interest, successful candidates could be opening the doors to their own store anywhere from 6 -18 months’ time. 

Stage 1: Online application
This is where we get to know you. The online application is designed to help both parties ensure early-on that franchising a BFG brand is the right fit for you. As part of the information request, you'll need to provide a full list of your assets and liabilities. This will be kept strictly confidential. 

Stage 2: Disclosure stage
At this point, you'll sign an initial disclosure agreement with us so that we can share the details of opening a business with you. You'll conduct your due diligence, and we'll begin to work on a business and location plan to ensure we can open a feasible business together. You will be invited to attend an in store two day trial, this is where you will get a real taste for working in store. 

Stage 3: Interview and documentation
You'll be formally interviewed by our Chief Operating Officer and the Business Unit Leader of the BFG brand you have chosen. Credit checks will be completed, and our Chief Financial Officer will work with you to ascertain your full financial position to ensure serviceability of cash-flow. 

Stage 4: Franchise agreement signed
This is where we make it official! The partnership between franchisor and franchisee becomes legally binding. 

Stage 5: Site selection and training
Once everything is signed and sealed, we'll work with you to secure a site and build your new store. You'll also head into 8-16 weeks of intensive, full-time training at one of our existing stores to learn everything about running your own business.

Stage 6: Store opening
The BFG team will work with you to launch and celebrate your new store with the local community.