UBX Boxing + Strength

Rethink Boxing. Rethink Boutique.

UBX (previously known as 12RND Fitness) is a fitness franchise like no other. We are the world’s fastest growing boxing franchise with a global community spanning more than 90 clubs and across 3 countries.

We started UBX with one aim in mind: to give everyone the opportunity to train like a boxer.

Our success has come from our ability to rethink boxing and rethink group training in a way that gives members access to a unique mix of boxing and strength training in an ultra-flexible format that removes class timetables and bookings altogether.

UBX is everything a traditional gym is not: flexible, fun, addictive, inclusive.

• High growth: Boutique fitness is the fastest growing sector and is driving overall industry growth
• Recession resilient: Proven to be recession resilient and projected to drive the fitness industry’s post-covid recovery
• Consumer demand: We have everything boutique gyms have to offer (trainer-led workouts, professional coaches, HIIT & functional strength and a supportive community) plus more.
• Convenient: Never before has a group training model allowed members the same level of convenience they had when using a traditional gym.
• No class timetables: We have developed a unique workout model that doesn’t rely on class timetables. No more waitlists or running late for class. Just more opportunities for our members to train each week.
• Flexibility means retention: Our unparalleled level of flexibility is why our members stay longer with us (versus our competition) and keep coming back day after day, year after year.
• High member retention: Skill-based training, as seen in boxing clubs the world over, is proven to retain members for longer compared to standard exercise routines.
• Accessible: Everyone can box. It is a skill that is easy to start and fun to learn.
• Engaging: Once you start boxing you can't stop. It's addictive, it's engaging and the pursuit of mastery keeps you coming back for more.

UBX is perfectly placed to continue to capitalise on the movement towards flexible work schedules, the increased demand for social connections, and the ever-growing excitement around boxing for fitness. This is the time to join the movement

Be a part of this exciting growth story. Find out more today.

THE UBX STORY

UBX’s vision is to become the largest boxing community in the world. UBX delivers a unique mix of boxing and strength training across a 12 round circuit. Each day is different and members can start their workout at any time they like. 

Founded by four-time world champion boxer Danny Green and tech and fitness entrepreneur Tim West in 2016, we launched in 2016 as 12RND Fitness. In 2022 our Australian gyms rebranded to UBX to unify the brand with our gyms globally in New Zealand, Singapore and soon, the United Kingdom and United States. 

THE UBX ADVANTAGE

Franchise Model
By joining a mature, experienced and proven franchise model, you are benefiting from:

• Collective learning
• Large scale investment
• Skilled "head office" team
• Support network of franchisees
• Constant development

Low Capital Investment
We are offering one of the smartest investments in the boutique fitness industry today:

• Low upfront costs in comparison to other fitness investments
• Small space required, reducing upfront and ongoing costs
• Streamlined operations reduce high staff requirements
• Highest ROI potential in the industry (revenue per m2)

An Ultra-Flexible Format
The flexibility provided by the model removes barriers to exercise, and provides many benefits for both the consumer and the business owner:

• Members train more times per week
• More workouts = better value for membership
• An increased length of stay is seen

Ongoing Support
At each stage of your business journey, you will be supported by a head office team member who is a specialist in their field. This will ensure you are executing the business system as planned and setting yourself up for the best chance of success. Receive guidance and support across:

• Leasing
• Recruitment
• Design & fitout
• Sales and Marketing
• Workout Delivery, including Boxing & Padwork
• Club Operations
• Member Retention