Yarra Valley Farms was established on September 1, 2001. From the outset, the core focus of the company was to provide quality fresh produce to the hospitality industry with a dynamic combination of great service and fantastic prices.
By the following year, the Yarra Valley Farms’ customer base was growing rapidly, and management were striving heavily to service their customers on a personal basis, as if the company were set up exclusively to service that one customer.
This is when the concept of franchising originated. This concept would in effect give owner-operated franchisees a localised run to service, and the personal touch could be kept with each and every customer within this growing organisation .
Yarra Valley Farms and each of our franchisees are basically in a partnership, together servicing the hospitality industry; together doing the job that most competitors try to do on their own.
Our partnership with our franchisees gives Yarra Valley Farms the time and ability to offer their customers all the benefits of a large company such as buying power, product information, internet ordering, delivery support and a larger product range, whilst still giving them the benefits of a smaller business in the form of an owner-operated franchisee.
We service our customers by providing market feedback and helping them save money by ensuring they are using the right products for their needs.
Currently we supply:
- Fruit and Vegetables
- Milk and Dairy Products
- Processed Fruit and Vegetables
Yarra Valley Farms’ total success is based on their franchisees.
Our vision is: “To be the most valued Fruit & Vegetable Supplier in the Hospitality Industry, via our strong relationships with our Owner-operated Franchised partners”