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At Yarra Valley Farms we believe that franchising is the most cost effective, customer focused manner to provide Fruit & Vegetables to our customers. This is largely because of the benefits our customers can get from having a close relationship with their Owner-operated Fruit & Veg supplier, whilst enjoying the benefits (such as buying power) that come from being backed by a larger company.

We believe that our strategy will revolutionise the way people buy their Fruit & Veg and so we are always looking for like minded people who believe that good service and fair pricing can not only help others, but can be financially viable for themselves.

The daily functions for you as a franchisee are quite simple. They involve picking up orders from the distribution centre in Yarraville, Melbourne and delivering them to your customers. These orders have been taken directly by Yarra Valley Farms, bought and packed throughout the night, ready for you in the morning.

Because the large majority if not all the deliveries are done in the morning, you have plenty of time to continually grow your business with the support of Yarra Valley Farms and by approaching new prospects.

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Yarra Valley Farms was established on September 1, 2001. From the outset, the core focus of the company was to provide quality fresh produce to the hospitality industry with a dynamic combination of great service and fantastic prices.

By the following year, the Yarra Valley Farms’ customer base was growing rapidly, and management were striving heavily to service their customers on a personal basis, as if the company were set up exclusively to service that one customer.

This is when the concept of franchising originated. This concept would in effect give owner-operated franchisees a localised run to service, and the personal touch could be kept with each and every customer within this growing organisation .

Yarra Valley Farms and each of our franchisees are basically in a partnership, together servicing the hospitality industry; together doing the job that most competitors try to do on their own.

Our partnership with our franchisees gives Yarra Valley Farms the time and ability to offer their customers all the benefits of a large company such as buying power, product information, internet ordering, delivery support and a larger product range, whilst still giving them the benefits of a smaller business in the form of an owner-operated franchisee.

We service our customers by providing market feedback and helping them save money by ensuring they are using the right products for their needs.

Currently we supply:

  • Fruit and Vegetables
  • Herbs
  • Eggs
  • Juice
  • Milk and Dairy Products
  • Processed Fruit and Vegetables

Yarra Valley Farms’ total success is based on their franchisees.

Our vision is: “To be the most valued Fruit & Vegetable Supplier in the Hospitality Industry, via our strong relationships with our Owner-operated Franchised partners”

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Yarra Valley Farms is a leading provider to the hospitality industry that is constantly developing and has provided me with fresh challenge.

Yarra Valley Farms is an affordable franchise with excellent sales and product information support. As a franchisee, you will be supported by one of the most innovative IT packing and invoicing systems.
My business has developed significantly from where I started a little over a year ago.
Stephen McDonald

Choosing to join Yarra Valley Farms was a great move for me. It has given me the opportunity to get out from behind a desk and work for my self doing something I enjoy.
The franchise system gives you support and an environment where everyone is working towards the same goal - growing the business.

With good relationships with many of my customers, work feels like a long drive home visiting friends. And best of all is the lifestyle. You get up very early, but often have the afternoon free do as you wish.
Daniel Burgoyne

I am Proud to be a Yarra Valley Farmer, it provides me with a great lifestyle to spend quality time with my family and at the same time run a successful business, Yarra Valley Farms provides all the support and tools to grow and Maintain my business.

I have been running my business for twelve months and in that time I have increased my business by 30%.
Joe Perri

What Yarra Valley Farms are saying

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