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Top Snap was established as a franchise system in 2007 with its roots as a standalone property photography business dating back to 2004. The business has been built over the years driven by the zest and hard work of our people, who wanted to turn their passion for photography into a successful business. Today we are nationally recognised brand in the real estate industry with a large and expanding portfolio of services to offer, and with an aim to GROW even BIGGER.   

About Top Snap

Top Snap is a leading international real estate visual marketing franchise group and accredited Google Trusted Agency, with professional photographers in most major metropolitan areas in Australia and New Zealand.

Our clients include real estate professionals, homeowners, builders, architects, interior designer and property developers. Through the proprietary online software platform “Genie Pro” Top Snap has processed over 1 Million images for over 85,000 listing campaigns to date….and counting.

We at Top Snap understand that Visual Marketing is paramount to any successful Real Estate Marketing Campaign and provide a one-stop solution that adds value to vendors, whether digital, print or online. Our offering includes high impact professionally staged property photography, CAD drawn floor plans, property marketing tools & cutting edge technology under Next Gen.

About the Real Estate Photography Industry

The Australian residential Real Estate market is worth $5.2 trillion with over 50,000 residential property sales on average each month - Source RP Data. The photography business from this industry alone accounts to around $982 million in revenue – Source IBIS World.

Outstanding visual marketing of any property is the single most important marketing tool an agent and vendor can use to drive more buyers to the property, ensuring it is sold faster and often at a higher price.

Featured Opportunities

How we can help?

Genie Pro - Our proprietary custom built, cloud based system, allows you to effectively deliver your images directly to your clients in a seamless process. It also acts as a CRM, custom accounting system to manage all your invoicing and a marketing tool that can be used to send personalised mailouts and customised emails to your clients.

If this is not enough, Genie Pro is also made available to your clients making life easier for them to manage their images, forward it to suppliers and vendors, share images on social media and make requests for edits.

Top Snap Campus  - With Top Snap Campus you will have access to a unique interactive educational platform that provides a broad range of professional educational resources exclusively to Top Snap franchisees.

This covers the key aspects of building a successful real estate visual marketing business, which includes mastering architecture photography, sales, local marketing, business planning and a mentoring program. It is designed to ensure Top Snap franchisees can quickly and easily access information that meets their needs in real time.

Top Snap Network – Joining Top Snap means that you will be part of an accredited and dedicated network of suppliers that includes image retouching, floor plan drawers, video editors and companies that provide cutting edge technology for real estate property marketing.

Joining Top Snap also means that you will be part of an established franchise with access to a large group of business owners along with a dedicated team at Head Office in Sydney. So you know that someone always has your back!

Marketing Support

Marketing is a key element to every successful brand and at Top Snap our aim is to build a brand that is recognised as the go to place for 'Real Estate Visual Marketing' services.

Our national marketing activities include an assorted mix of content marketing, print advertising, event sponsorships and a range of online advertising comprising of email marketing campaigns, search engine marketing, social media marketing, banner advertising and mobile advertising.

Franchise Council of Australia (FCA)

We are members of the FCA. Why does this make a difference?

The FCA is the peak body for the $144 billion franchise sector in Australia, representing franchisees, franchisors and service providers to the sector. By joining a franchise that is part of the FCA you know that you will be part of a recognised organisation that complies with the code of conduct and has other several benefits that safeguards the interest of all involved parties. 

Who we are looking for

We are looking for positive, enthusiastic, business savvy and customer focused individuals who are interested in building a professional business, with the support of an established franchise system.

You will need photography, sales and business skills.

You will receive an exclusive Top Snap territory with access to over 300 plus real estate agents and will aim to build a sizeable business that you can then effectively manage by sub contracting others to do the groundwork.

The investment is medium to high with high return opportunities.

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Franchisee Testimonial

Simon Draper, franchise owner in Geelong, says, “I was looking for a business that satisfied my interest in real estate and enabled me to work locally. The fact that the Top Snap business model is primarily B2B and in my opinion almost ‘recession-proof’ made the opportunity even more attractive.

Whilst having my own company, I do feel a great deal of support from the Sydney office and indeed other franchise owners. Being part of a team allows me to focus on growing my business and learning from those who have experienced the same process in the past. Whilst new to the industry, I do feel that I have an advantage over much of my competition with the diverse product range Top Snap can offer its customers.”

Nathan Clarke, franchise owner in Bendigo, VIC, says, “Having Genie Pro to manage all images, floor plans and invoicing has been a fantastic tool.

With all invoices sent out automatically and being able to instantly run reports on all aspects of your business, the time saved allows you to focus on servicing your clients and growing your business.”

Kylie Richadson, franchise owner in Perth, says, “Genie Pro is an integral part of my business. The system that allows me to maintain my client database, create and track invoices and run reports to analyse my performance.

On top of this, Genie Pro allows me to upload and securely store my images and other products under individual properties. I can also manage the retouching requests and launch marketing campaigns all under the one server.

It is an efficient system and very user friendly. Having a ‘one stop shop’ for all my business needs means I have more time to focus on the more important task, my clients and my products.

Stan & Jackie Wilson, franchise owner in Sydney, says, “Who would have thought that being a franchise owner and operator could open your world to an array of experiences, challenges, opportunities and friendship. Top Snap has done this for us.

We have had the privilege of taking some photos in some amazing homes and the feeling you get when you know the owner of these homes trust you enough to let you in the door makes you feel humble as these home are a private sanctuary for most people. Buying and selling a family home is one of the biggest decisions in life. That is where Top Snap lends a hand.

Top Snap is a dedicated team, a family if you may, of experienced property photographers who will endeavour to make a home look its best, I know we do. But in saying that it’s one thing to go and take the photos the real magic lies with the dedicated Top Snap re-touching team. They do an outstanding job we know this as we have given them some real challenges and they have always come through for us.

The photographers and re-touching team are just the part of the Top Snap family there is also the head office team who are always on hand to help sort any problem you may have, big or small nothing is ever an issue they are always only a phone call away.

Josh is always available to help with the technical side of things and Vivian has great ideas on how to do marketing and promoting of the business. Agi is a great trainer and help in all aspects of running your business. Ralf and Karin are dedicated owners who will make Top snap a global success with their fresh ideas and experience.

The support from the head office team is second to none.

There are also CAD drawers on hand to do our floorplans. Images and floorplans all which are delivered to our clients by Top Snaps unique program Genie Pro.

Owning a Top snap franchise has given us the confidence to run our own business and to succeed, we have the freedom to spend time doing the things we love to do as well as being a productive member of society.

A great sense of pride is felt knowing you did a great job helping a family buy or sell their home.”

What Top Snap are saying



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