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Welcome to Swimart, proudly Australian owned and one of the most successful and well-established pool and spa businesses in Australia and New Zealand. With over 30 years’ experience, over 70 retail outlets and more than 250 dedicated mobile service vans across Australia and New Zealand, Swimart is the TRUSTED expert in pool and spa care.

We provide an extensive and affordable range of pool supplies, pool and spa chemicals, and pool services, in-store as well as at home. Since we established our first store in the Sydney suburb of Killara back in 1983, our friendly network of highly experienced swimming pool technicians and customer service professionals have ensured the health and wellbeing of thousands of pools and spas right across Australia and New Zealand.

Featured Opportunities

With Australia boasting the highest rate of pool ownership in the world (per capita basis) it’s an exciting time for this industry. Estimates indicate that there are well over one million swimming pools across the region and every year, on average, around 15,000 new pools are being built. With the majority of pool owners requiring everyday assistance with their pools and spas, the retail and service pool care industry is fast becoming one of the most talked about franchise options among investors.

Swimart is well placed to take advantage of this growth. It has developed strong consumer brand awareness in Australia and New Zealand, and is renowned for its expertise, experience and great customer service. Swimart offers both retail store franchises and mobile service franchises giving prospective franchisees a range of investment and lifestyle options. 

With consistent growth year upon year, there’s never been a better time to become a Swimart franchisee. Franchise opportunities are currently available in every state.


“Once we decided to buy a Swimart franchise, the process was conducted in a professional manner with an important emphasis on the franchisee/franchisor relationship.”

Brad & Juanita Baker - Swimart Browns Plains & Oxenford


"Having spent years in our previous jobs we decided that we needed a change – a new challenge. We wanted a business that the whole family could get involved in, something we would enjoy doing."

Paul & Noi Burke - Swimart Belconnen


"I would encourage anyone thinking about owning their own business to have a look at Swimart and the benefits it can offer."

Andrew Huisman - Swimart Malvern

Swimart franchisees provide all products and services necessary for pool and spa owners to maintain and enjoy their pool or spa. Franchisees have access to an extensive array of products and equipment: from pool chemicals, accessories, leisure products and cleaning equipment to the latest filtration equipment such as filters, pumps and chlorinators as well as gas, heat pump and solar heating.  As a Swimart owner you have access to exclusive brands and products at very competitive pricing.

A vital service provided by all our franchisees is the provision of free water testing using state of the art computerised water testing equipment.

Franchisee revenue is derived from a variety of services

  • Retail sales of chemicals, equipment, accessories and spare parts
  • Pool servicing – regular customer base
  • Pool repairs and maintenance
  • New product installations
  • Commercial clients – strata and corporate businesses
  • Referral commissions

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All personal information submitted by you as part of an enquiry will be used by us in accordance with our Privacy Policy