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The Sportsmans Warehouse Story

We have a strong history in the sports and fitness retail industry starting in the early 1980’s. We have stayed relevant in this competitive market with our innovative spirit and drive to give customers exactly what they want - top brands, great prices and genuine customer service. We are not afraid of change and we do everything we can to provide our customers with an exceptional in-store and online experience. We are looking for new franchise partners to help us to take our franchise network to the next level.

Our mission is to grow Sportsmans Warehouse into a national fitness retail operation and share our specialist service with communities across Australia.


  • Outstanding Customer Service
  • Honesty and Integrity
  • Diversity and Respect
  • Determination and Discipline
  • Innovation
  • Teamwork and Excellence

Featured Opportunities

Sportsmans Warehouse is a business that is committed to providing the best possible experience to our customers and our franchise partners. We are looking to grow and attract motivated individuals to join our business. We know, that in order to maintain the best franchise partners, we need to provide a great franchise offering.

Benefits to joining Sportsmans Warehouse-

We are a trusted retailer.
Our history of high performance is an asset. We’ve been in this industry for over 30 years and adapted to stay a competitive sports and fitness retailer.

Operation and technology systems.
Our operation and technology systems are top of the line - by joining our franchise network you will inherit everything that you need to keep your business running at top speed.

Great product range.
Our product range is extensive, we stock popular global brands at great prices. We have agreements with most major sporting and fitness manufacturers.

We have real marketing muscle.
We focus on digital first and build our online presence through effective and engaging content. We’ll be able to support you with local area marketing and provide a back catalogue of branding and marketing material.

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