Snooze Hero ImageSnooze Hero ImageSnooze Hero ImageSnooze Hero ImageSnooze Hero Image

Contact this advertiser

Receive an Information Pack upon enquiry

Full name
Preferred Location
All personal information submitted by you as part of an enquiry will be used by us in accordance with our Privacy Policy

We could not send your enquiry

Go back to enquiry form to try again

Sending enquiry

Enquiry sent


Oops something went wrong

Your enquiries have been blocked as the number of enquiries sent is too high. Please call customer service on 13 73 75.

Connect with Snooze


If you’ve always dreamed about owning your own business, becoming a Snooze Franchise Partner might be just what you’re looking for.

Snooze is proudly owned by Steinhoff International, an integrated retailer that manufactures, sources and retails furniture and household goods across the globe. This means if you become a Snooze Franchise Partner, you won’t just be joining one of Australia’s most successful bedding specialist retailers, you’ll enjoy the backing and buying power of a global organisation.

With our tried and tested business model, (that has seen our business grow from 6 stores to 78 stores), training program and support, and your winning attitude, this could be the start of a new, exciting and successful career. Stop dreaming and inquire now about becoming a Snooze Franchise Partner.

Featured Opportunities

Competitive in the marketplace:
We are highly competitive in the Australian bedroom retail market. In terms of mattress sales, Snooze is in the top 3 in Australia, while in the mattress and bedroom furniture market combined, Snooze is in the top 5.

Multi-site opportunity:
Many of our Franchise Partners own more than 1 Snooze store. If the opportunity arises, we encourage our Franchise Partners to seek ownership of additional stores.

Sales & product training
Our Franchise Partners attend a 4 week training program to ensure they’re knowledgeable in all areas of products and sales, including the exclusive bedMATCH® system and bedBUILDER® online tool.

Ongoing business management support:
Training and support doesn’t stop when a Franchise Partner opens their store. If required, our Business Development Managers can coach and assist our Franchise Partner on an ongoing basis.

Strategic marketing programs:
Our Franchise Partners enjoy the benefit of working for an iconic Australian brand that offers a strong promise and great vision. We continually offer to ‘help take the guesswork out of buying a bed’ and ensure our tagline, ‘It’s amazing what a little Snooze can do’, is used consistently to emphasis that promise.

Insights into industry standards and trends:
To help our Franchise Partners keep up-to-date with the latest industry standards and trends, we organise regular forums and conferences. These events give our Franchise Partners an opportunity to network with colleagues, learn about the business, speak directly with the senior management team, and view new products and technologies from our suppliers.

IT training & support:
All Snooze Franchise Partners receive IT training and operational support. We also provide a ‘help desk’ so we can respond quickly and efficiently if any technical issues or queries arise.

Exclusive products and store design:
Many of the products in Snooze stores including beds, mattresses, bedroom furniture and kids’ beds, are exclusive to Snooze. We also provide a store layout and design, fixtures and fittings, visual merchandising support and in store point of sale. This ensures a shopping experience at Snooze that is consistent across Australia.

Annual conference with internal awards program:
Every year, Snooze hosts a conference and Gala Ball. This is an opportunity for Snooze Management to acknowledge Franchise Partners for their hard work with a variety of awards including, ‘Excellence in Retailing’, ‘Retailer of the Year’, ‘Store Manager of the Year’ and ‘Sales Person of the Year’.

Site selection and property negotiation:
We provide assistance in negotiations with centre management or landlords, as well as drafting floor plans.

Bench-marking and Finance Plan:
Snooze maintains financial, product and retail bench-marking for each Snooze store in Australia. This means each Franchise Partner benefits from an individual financial plan and business model.

  1. All you have to do is call 03 9830 4166 or email for an initial discussion.
  2. Attend a formal interview to discuss becoming a Snooze Franchise Partner. This includes the commitment required, costs involved and location opportunities. 
  3. Submit a business proposal for assessment.
  4. If becoming a Snooze Franchise Partner is still everything you dreamed it would be, and you fit our selection criteria, further meetings will be set up to guide you through the entire process from helping you secure finance to your grand opening.

Get new results sent to your inbox

Please enter a valid email

What are the set up fees and costs?
As there are many variables when purchasing a Snooze franchise, such as the store, we prefer to discuss each opportunity on a case-by-case basis.

Do I need retail experience?
As we provide training and support to cover all aspects of operating a Snooze franchise, all you need is a positive outlook, a passion and ability for dealing with people (customers and staff), and a committed attitude.

How much training will I receive?
We provide a minimum 4 week training program, which includes in store training at an existing Snooze store, and formal training at the Snooze Support Centre. This training covers all operation aspects of a Snooze franchise including IT and financial systems, marketing, compliance, small business management, merchandising, supplier training and sales skills.

Can I own more than one Snooze store?
Absolutely. Many of our current Franchise Partners own more than one Snooze store

Am I required to work in the store?
We encourage our Franchise Partners to work in their store/s as it’s their involvement and commitment that can contribute to their success. We’ve noted, anecdotally, that the most successful Snooze stores are the ones where the Franchise Partner is actively involved in the day to day running of their store/s.

Can I expect a good work/lifestyle balance?
This is entirely up to you. Many of our Franchise Partners work full-time, while some work part-time. A few of our Franchise Partners employ members of their family (partners, adult children, and siblings) so they see more of their family than they did in their previous jobs.

How much can I expect to earn?
This is a hard one to predict. While earnings are based on many factors including the size and location of a store, they’re also affected by the attitude of each Franchise Partner, their work ethic and their commitment to following the Snooze business model. To achieve financial success, Franchise Partners should be prepared to work hard and have a positive attitude.

Do I have to pay for advertising?
Every Snooze Franchise Partner contributes to our marketing & advertising fund. We also encourage our Franchise Partners to participate in local area marketing with the support, guidance and expertise from our in-house marketing team.

What sort of advertising does Snooze implement?
Our yearly marketing & advertising campaigns cover national television and radio commercials, digital catalogues and advertisements, videos, website updates, social media and local area marketing. Our digital team also invests in website analytics and SEO to ensure the Snooze brand is prominent in the digital space.

Can I become a Snooze Franchise Partner in my own state?
Yes, as long as there is a Snooze store for sale in your state, or there is a location we feel is appropriate for a new Snooze store.

Can my spouse/partner and I become joint Franchise Partners?
Absolutely. Many of our Franchise Partners are married/partners. We also have stores owned by siblings, parent/child teams and close friends.

Is there any literature provided by the Australian Government about franchising?
Yes there are many websites, including government websites that provide objective information and advice on franchising. You’ll find a list on page 9.

What Snooze are saying

Hold on - don't miss out on learning more!

Get in touch with the advertiser and find out:
  • How this business can fit your lifestyle
  • If this opportunity fits your skills
  • How you can become a successful business owner
No thanks

Send an enquiry

Information Pack included when you enquire

All personal information submitted by you as part of an enquiry will be used by us in accordance with our Privacy Policy