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Primal Pantry is a healthy eating café, takeaway and grocer concept based on the clean eating lifestyle.

Since opening in 2013, we have established ourselves as industry leaders through our health-inspired menu, grocery selection and a range of hands-on workshops. The Primal Pantry is a place where delicious meals are devoured and knowledge is shared.

The Primal Pantry concept was founded by Mark Rockley, who’s own experiences with clean eating and adapting his eating habits resulted in a more balanced lifestyle, more energy and improved health. With the popularity for clean eating growing, Mark identified a gap in the market. He struggled to find great cafes, restaurants and grocers with a focus on clean and healthy cuisine - hence the idea for Primal Pantry was born.

Modelled from healthy approaches to eating – diary free, gluten free, no added sugar and never processed - the Primal menu focuses on whole and simple foods such as lean meats, vegetables and seeds. This lifestyle has been linked to improved health outcomes such as reduction in blood pressure, lowered blood sugar, lowered body fats and increased energy.

With a passionate and fiercely loyal fan following already established throughout Queensland, Primal Pantry is now expanding to Western Australia. We are now looking for dedicated entrepreneurs who are looking to take the next step with this exciting brand. If you have a commitment to wholesome living, a dedication to well-being and a respect for a healthy bottom-line, then let’s talk!

Primal Pantry is part of the Aktiv Brands Group.

Aktiv Brands is a leading Australian retail food brand developer and manager. As part Aktiv Brands, Primal Pantry franchisees benefit from comprehensive training and support with ongoing assistance in sales techniques, local store marketing, cost control, purchasing and financial management.

Experience the freedom of owning your own business with the security and support of an established and profitable franchise system.

What make a Primal Pantry franchise such a tempting business opportunity?

  • 100% Australian Owned & Operated
  • Nationally recognised brand
  • Industry recognised Best Practice Model
  • Innovative Store Designs
  • Menu Diversity & Continual Development 
  • Local Area Marketing Support

Instead of taking the route of rapid growth, which has proven to cause serious problems for many other franchise groups, Aktiv Brands has invested considerable time and resources in building solid foundations first. Over 15 years, Aktiv Brands has developed and nurtured a franchise system that is robust and recognised as one of Australia’s finest.

Primal Pantry is launching in Western Australia and we’re inviting enthusiastic partners to share in our continued success.

Primal Pantry is expanding and we’re inviting enthusiastic partners to share in our continued success. We’re looking for ambitious and passionate people who are willing to commit themselves to the brand and their business, and who believe that they can create a positive future for themselves from focus and hard work.

Steps to Becoming a Primal Pantry Franchise Partner:

  1. Submit an enquiry via the SEEK Business form.
  2. You will be sent an email requesting you to complete the Franchise Owner Questionnaire and Confidentiality Agreement online.
  3. Meet with the Master Franchisee to discuss your application and explore opportunities.
  4. Once your application is approved you will be sent a full set of Franchise Disclosure Documents to review.
  5. Your next step is to complete a Final Franchise Interview with us and sign your Franchise Agreement. If accepted, you will commence your comprehensive training program to get you ready to open your store.


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