New York Minute has grown from humble beginnings in suburban Melbourne to the industry leader in gourmet burgers, achieving ‘top 10’ status in both the Herald Sun and Triple M burger ratings.
New York Minute sources local Australian produce direct from the farm gate to create traditional American burgers using authentic Manhattan Island recipes.
Our story began in 2010 when CEO and Founder Antony Crowther decided to apply his 20 years of QSR experience to creating a traditional American burger range that customers were craving, but no one in Australia was providing. Our first store, a small ten seater corner shop in Moonee Ponds, was immediately overflowing with customers keen to get their hands on the now iconic New York Minute burgers like the New York, New Jersey and Philly Cheese Steak. New York Minute now has six stores across Melbourne, with ambitious plans to expand both in Victoria and interstate.
The New York Minute philosophy is simple; Providing fresh, unique and consistently excellent products to our customers underwrites everything we do, and everything we are. That’s why we wake up every day to source the highest quality ingredients, hire friendly, motivated and well trained staff, and provide our customers with a taste of New York City right on their doorsteps.
At New York Minute we believe in our people, and our people are our family.
When you join New York Minute, you join our family. As well as being invited to all of those awkward Christmas dinners, being a part of our family means that we are invested in your success, wellbeing, development and happiness.
Unlike other franchised businesses, we think it’s important that you meet the head of our family early so you can decide if we are your kind of people.
CEO & FOUNDER
Antony built New York Minute brick by brick from the ground up. The creation of our brand, our menu items, and the unique New York Minute experience is a continuing and personal labour of love. Antony understands how exciting (and daunting!) it is to build a new business. That’s why when you build your business with us Antony will be in your corner every step of the way to provide you with support, training, advice and everything else you need to open your first successful New York Minute!
Director of Marketing
Jesse worked in politics for seven years and reckons that convincing customers to love burgers is much easier than convincing them to love politicians. Like Antony, Jesse has been with New York Minute from the beginning and understands every nook and cranny of our business.
Director of Franchisee Operations
Rori has cultivated a successful career working with franchisees and franchisors to bring some of Australia’s best known brands to customers. If you decide to join the New York Minute family as our newest franchisee, Rori will help guide you through the franchisee process so you can start running your very own New York Minute as soon as possible!
Become king of the hill, top of the heap!
As it says in the song New York, New York, we want to be king of the hill AND top of the heap! We have worked very hard to develop bespoke, gourmet burger products, stable and ethical supply chains and a loyal customer base. We have proven that authentic New York burgers combined with locally sourced, fresh ingredients are a winning combination. If you are passionate about creating traditional American food, have the knock ’em dead New York attitude and want to write your own chapter in the New York Minute story, get in touch with us today!
New York Minute
New York Minute