Mad Mex - Fresh Mexican Grill

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What Mad Mex - Fresh Mexican Grill are saying


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Mad Mex is a growing fast casual restaurant franchise, trading in over 40 stores in Australia. Our vision for the business is to grow nationally and to share our unique Mexican food with hungry Mexican fans everywhere.

Mad Mex offers fresh and healthy inspired Mexican food served in a fun, passionate and high energy environment. Beyond the me-too Mexican restaurants and the sombrero-laden fast food joints, there is an authentic fast casual Mexican like no other.

Inspired by the energy, warmth and intensity of the country and the cuisine, Mad Mex delivers big-time on freshness, flavour, fun and sustainability to create a truly inspired food experience.

Mad Mex is about:

  • Fresh and authentic flavours with a Mad Mex twist
  • Delicious yet sustainable produce
  • Passionate and infectiously high energy people who love the Latin culture
  • A cool and vibrant environment.

Mad Mex is in business because they are on a mission to bring extraordinary Mexican food to ordinary everyday life. Mad Mex offers gourmet made-to-order burritos, tacos, nachos and quesadillas combined with Mexican beers and margaritas in a fast paced and vibrant environment. The menu is completely customisable, allowing customers to choose exactly what makes up their meal and tailoring it to their personal tastes and dietary requirements.

The brand is young, energetic and vibrant and this is mirrored in the store design, no sombreros, donkeys or other Mexican clichés. Innovations like a custom made Corona chandeliers make Mad Mex a fun place to be.

Why us


You’ve found Australia’s most exciting franchising opportunity…

In March 2012 Mad Mex customers voted us the Best Mexican in Australia in the Lifestyle Channel’s “I Love Food Awards”. We’re looking for business partners right now so we can share the love with many more people for years to come.

The Mexican revolution has begun! Australia’s two fastest growing retail categories are “Fast Casual” restaurants (Gourmet food served quickly) and “Mexican” food. Mad Mex has both and so much more. Strong financial returns, a committed and experienced franchising team, and just about the hottest food brand in Australia right now.

If you’re looking for…

  • The fastest growing food category in Australia
  • An internationally proven business model
  • Robust systems and profits
  • A magnetic brand that customers love

Becoming an owner of a Mad Mex franchise is a straight forward process. The Mad Mex team have extensive experience in franchising and provide set up and ongoing support for franchisee’s including store selection, fit out, staff hiring, training and marketing - all that is required to own a Mad Mex franchise.

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Mad Mex are looking for energetic people that are genuinely excited about the brand and hospitality business to join the Familia; passionate and committed individuals with a focus on delivering fresh quality product and excellent customer service.

1. Check out the Franchising section of our website for full details of the Mad Mex opportunity and to review a list of available stores.

2. Complete the Short Application Form available on the Med Mex website or contact our Franchise Development Coordinator from our Franchising Team on +61 2 8115 9550 for more information.

3. A member of our Franchising Team will then be in touch to discuss your application and further educate you on the Mad Mex business opportunity. This is also your chance to discuss preliminary information on site opportunities.

4. Let's meet and get Familia! At the first face to face meeting our Franchise Manager Berenice Walker will provide you with more detailed information on the business including; what is involved in purchasing a Mad Mex Franchise, the training you will receive and all about the ongoing support from our Operations Team. This is our opportunity to get to know you better; your background and future goals and is also your opportunity to assess the Mad Mex business.

5. Keeping it in the Familia - If the first date goes well, the next steps are for you to complete a full application form and pay the application fee of $2,200 including GST. We will then arrange for you to meet some existing Franchisees, complete an in-store trial shift and meet our Directors, Phillip Blanco and the Head Honcho a.k.a Clovis Young. If we’re going to get hitched, we feel it is important for you to meet your future family members to assess our shared values and make sure our expectations are aligned. This is the final step in our approval process.

6. Finding the Familia home- If your application is approved, we will start to look for our Familia home. Our Leasing Team are actively looking right now for new Mad Mex locations and we also welcome your feedback

Mad Mex has successfully positioned itself at the high end of the fast casual market and has won numerous awards thanks to the support of regular customers. Check out our growing Trophy Cabinet!

  • Winner of BRW Fast Starters 2012 Accommodation and Food Services Category
  • Winner I Love Food Award 2012 Favourite Mexican in Australia
  • Winner 2011 BRW Fast 100 Accommodation and Food Services Catergory
  • Finalist Start Up Smart Awards 2012


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