Lenard’s is Australia’s favourite chicken shop and a leader among Australia’s fresh food retailers.
Our unique concept of value-adding to fresh chicken is one our competitors have tried hard to imitate, with little success. We truly are a one-of-a-kind! It's this solid foundation that has seen the Lenard's business and our Franchise Owners continue to grow over the years. And the best is yet to come!
Founded in Brisbane in 1987, Master Butcher Lenard Poulter identified a niche market for value-added chicken products, tailoring meal solutions to customer’s busy lifestyles. It soon became clear that for the continued success of the concept, dedicated management was needed. People who felt as passionately about the business as Lenard did, and had a vested interest in seeing the group grow and succeed. The answer was in franchising! The concept proved so successful that Lenard’s has now grown to over 300 outlets throughout Australia.
Since the first store opened in Queensland, Lenard's has sold more than 500 million chickens, served more than 200 million customers and injected more than $2 billion into the Australian poultry market. Today, Lenard's employs more than 2,000 staff in nearly 300 franchises, supermarkets and butchers across Australia and remains one of the great success stories of Australian retailing.
THE LENARD’S ADVANTAGE
1. AUSTRALIA LOVES OUR PRODUCTS
Australians know the brand and they love the products! Our customers always tell us they'll go well out of their way to visit our stores, because they know that the products they want they can only get at Lenard's. We freshly hand-make our delicious chicken meals on site, and customers are spoilt for choice with a variety of wholesome quality meals unrivalled by larger fresh food retailers. There are over 100 products in the current Lenard’s range, including exclusive formats and flavours developed by Lenard’s for Lenard’s! And it's not just Lenard's favourites that customers love either. Even after 30 years in business, customers are falling in love with inspired NEW tastes in our windows every day. Including our brand new Ready to Cook range that will be available in all stores from August 2015. This new range is unlike anything ever seen in the marketplace! Each meal is packaged for convenience in bake-in trays and made using wholesome and fresh ingredients wherever possible. Central to the new range is our new ‘Lenard’s Kitchen Sauces’ which have no added artificial colours and preservatives (where possible) and minimally added sugar and salt. These new products are destined to be very popular with customers and will take us even further ahead of our competitors!
2. AUSTRALIA LOVES CHICKEN
Australians eat more chicken every week than any other meat – there has never been a better time to join the Lenard’s network! Australians are eating 15kg more chicken meat than they did 15 years ago thanks to health trends and the climbing price of beef. We now eat 46.2kg of chicken a year - 50% more than 15 years ago when chicken consumption was 31kg. During this time beef consumption has fallen from 38kg per capita to 31kg. Beef prices are tipped to continue to rise with a 50% jump predicted in the next year. There has never been a better time to be in the chicken business! (Source: The Australian, 10/06/2015)
3. WE’RE INNOVATORS IN PROFIT
We've been a franchise business from day one – our Franchise Owners are every bit our customers as the customers in store. We know that successful, happy and profitable Franchise Owners are the foundation and the future of the business. And that’s why we're always innovating to deliver greater value for our Franchise Owners. Even after 25 years of operation, Lenard's challenges itself as it did in the first years. In recent years, we've launched some of the greatest developments and significant innovations in the business' history. So if you haven't already heard about to our Easy Cuts system, Hub & Spoke model or our Store-in-store opportunity, we can't wait to introduce you to them!
4. WE OFFER OUTSTANDING SUPPORT
Every day the team at Lenard’s National Support Office is dedicated to our vision – ‘provide outstanding Franchise Owner support’. We know that the way to grow our business is by providing the systems and support to our Franchise Owners to assist them to be successful and profitable - supporting them in delivering our Brand Promise to our customers. Often that means going the extra mile, and ultimately, that is how we put more Lenard’s chicken on more tables, every day. Each department at our National Support Office provides a valuable contribution to your ongoing success: Franchise Support, Product Development, Marketing, Training, IT and Franchise Development.
"We love introducing new Franchise Owners into the Lenard’s business. Providing them with support and guidance as they strive for success is immensely rewarding. So we thank you for taking the time to consider investing in a Lenard’s franchise." - Lenard Poulter, Founder